Senior Content Marketing Strategist

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Design and implement integrated content strategies that support product launches, marketing initiatives, and overall business objectives.

• Establish and uphold consistent messaging frameworks, themes, and narratives throughout launches, programs, and customer interactions.

• Conduct research on target audiences via content audits, customer and market analysis, competitive assessments, performance metrics, and additional data sources.

• Produce and manage high-quality, audience-centric content while ensuring alignment with brand voice and messaging consistency.

• Oversee the New Product Introduction (NPI) process and guarantee timely content delivery for product launches.

• Author and refine product lifecycle content, which includes product messaging, website copy, sales sheets, application stories, emails, social media, video scripts, and sales enablement materials.

• Create and enhance content strategies for SEO, AEO, and GEO across search engines, AI-driven answer platforms, and generative AI technologies.

• Discover new content opportunities, formats, and methodologies to enhance content delivery and user experience.

• Evaluate, analyze, and report on content performance using KPIs, transforming insights into actionable recommendations.

• Collaborate with Marketing leadership to advance content strategies and enhance audience engagement.

• Facilitate customer journey progression by boosting discovery, awareness, trust, engagement, and customer actions.

• Undertake additional responsibilities as necessary.

⛳️ Requirements

• Bachelor's degree in Communications, English, Journalism, or a related field, or demonstrable relevant experience.

• 5-7 years of relevant experience, particularly in copywriting or content development.

• Exceptional writing, editing, and verbal communication capabilities.

• Strong comprehension of marketing strategies and SEO content optimization.

• SEO Certification is preferred.

• Familiarity with AEO and GEO is advantageous.

• A portfolio showcasing writing samples and published works.

• Proficient in Microsoft Office applications, including Excel, PowerPoint, and Word.

• Ability to manage multiple tasks and adjust priorities in a fast-paced environment while collaborating effectively to meet deadlines.

• A positive attitude and eagerness to learn about technical products.

• A writing sample must be provided during the interview process.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• Generous employer 401(k) matching.

• Paid time off (PTO).

• Holiday compensation.

• Short-term and long-term disability benefit plans.

• Competitive paid maternity and parental leave.

• Bonus opportunities in line with the Company’s incentive programs.

• Paid time off for volunteering.

• Access to an Employee Resource Group network.

• Flexible remote work options.

• Occasional travel up to 15% as needed.