Head of Brand and Content

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take charge of the brand and content strategy on LinkedIn and X.

• Develop and compose both short-form and long-form content.

• Manage copy across the website, feed, and newsroom maintaining a consistent premium and restrained tone.

• Organize content so that ChatGPT, Perplexity, and Google's AI references Pairs.

• Conduct testimonial and story video shoots, from booking and guest preparation to shoot day and final edits.

• Guide and direct the video team throughout the post-production process.

• Produce podcasts and sit-down interviews with successful founders and investors from concept to publication.

• Expand the audience of founders and investors by measuring reach and inbound engagement.

• Report directly to the co-founders and collaborate with them on strategy.

⛳️ Requirements

• Currently immersed in the startup and VC landscape online, engaging with LinkedIn and X on a daily basis.

• Demonstrated experience in growing an audience or brand, with quantifiable metrics and accessible accounts or handles.

• Capability to create content autonomously, including hooks, posts, scripts, and edits.

• Exceptional copywriting skills in a premium and restrained style, with published examples of work.

• Proven experience in shaping a brand’s voice, appearance, and consistency across various platforms.

• Understanding of how AI answer engines select content for citation.

• Experience managing shoots with founders, executives, or other real individuals, encompassing booking, preparation, on-camera comfort, and overseeing edits through multiple revisions.

• Ability to give actionable feedback on video edits and oversee post-production.

• Competence in analyzing both successful and unsuccessful content, providing explanations for potential improvements.

• Approximately two to five years of relevant experience.

• Bonus: personal following among founders or investors, experience in podcast or newsletter production, comfort on camera, and knowledge of technical SEO.

• Familiarity with paid ads and technical SEO is not a prerequisite.

🏝️ Benefits

• Fully remote and asynchronous work environment.

• Workday overlap with US Eastern time for a few hours, without requiring full US hours.

• Access to top-notch AI tools, with paid subscriptions (Claude Code, Cursor, leading models).

• Direct interaction with the co-founders.

• Genuine creative freedom.

• A green-field opportunity as the inaugural brand and content hire.

• Training provided in paid ads and technical SEO.