Marketing Manager, Content Promotion

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of how iPullRank appears on social media, industry publications, partnerships, and events.

• Create channel strategies for LinkedIn, YouTube, X, Instagram, and TikTok.

• Develop editorial themes, campaign concepts, creative briefs, publishing schedules, and testing initiatives.

• Oversee publishing calendars and collaborate with writers, designers, video producers, and subject-matter experts.

• Compose and refine social media content; engage with comments and discussions.

• Conduct interviews with internal experts and convert technical concepts into accessible narratives.

• Enhance executive and subject-matter-expert visibility through social content, media commentary, presentations, contributed articles, and event promotion.

• Create press releases, media pitches, briefing documents, announcements, and partner communications.

• Cultivate relationships with journalists, editors, podcast hosts, newsletter writers, creators, and industry organizations.

• Spearhead campaigns for research, webinars, conferences, owned events, agency announcements, and lead-generation initiatives.

• Align campaign messaging, timelines, creative assets, speakers, email support, social coverage, and partner deliverables.

• Establish campaigns and maintain documentation in HubSpot.

• Formulate paid promotion strategies and manage freelance paid-social assistance and external agency partnerships.

• Supervise paid social efforts across LinkedIn and Meta.

• Assess newsletter sponsorships, industry publications, podcasts, event promotions, and related media opportunities.

• Coordinate ad creative, copy, landing pages, tracking, approvals, and campaign launches.

• Monitor spending, reach, qualified traffic, conversions, cost efficiency, and pipeline influence.

• Utilize Claude and other AI tools for research, ideation, analysis, drafting, and content repurposing.

• Establish social publishing systems, develop repeatable campaign processes, enhance qualified engagement, create executive thought-leadership frameworks, improve coordination, and link activities to growth, conversions, and pipeline.

⛳️ Requirements

• Proven experience as the first PR or communications hire in an organization, or personally establishing a PR/media relations program from the ground up.

• A minimum of five years of experience in B2B social media, communications, integrated campaigns, digital PR, or related marketing positions.

• Experience in SEO, SaaS, martech, professional services, or another technical B2B setting.

• Excellent writing and editing capabilities, supported by work samples that clarify and engage technical content.

• Experience managing brand channels like LinkedIn, YouTube, X, Instagram, or TikTok.

• Background in developing campaigns across social media, email, events, partnerships, earned media, and paid promotions.

• Experience coordinating with writers, designers, executives, subject-matter experts, freelancers, and external partners.

• Working knowledge of paid social strategies, audience development, creative testing, and performance reporting.

• Familiarity with HubSpot campaign management and marketing analytics.

• Strong project management and prioritization abilities.

• Proficient in using AI tools for research, ideation, analysis, drafting, and repurposing, coupled with sound editorial judgment.

• Existing connections within search, marketing, technology, or business media (bonus).

• Experience in marketing conferences, webinars, or professional events (bonus).

• Experience collaborating with a founder or prominent industry expert (bonus).

• Knowledge of SEO, AI Search, GEO, LLMs, or content strategy (bonus).

• Experience overseeing agencies or specialized freelancers (bonus).

• Background in paid search or PPC (bonus).

🏝️ Benefits

• Competitive salaries based on experience.

• Comprehensive 100% Medical, Dental, and Vision insurance.

• Three weeks of vacation.

• Paid sick days and holidays.