Senior Content Marketing Manager

This is a fully remote position, open to applicants in North America.

📋 Description

• Develop comprehensive content across various platforms, including blogs, customer testimonials, web pages, ebooks, and whitepapers.

• Collaborate with subject matter experts to guarantee that the content is precise, credible, and tailored to customer needs.

• Establish the messaging framework that links positioning across landing pages, posts, and customer testimonials.

• Define the content engine, including publishing roles, formats, and a cohesive narrative.

• Oversee editorial governance across briefs, review processes, brand standards, and refresh cycles.

• Partner with Demand Generation, Field, and Product Marketing teams to ensure content, messaging, and assets align with account and segment strategies.

• Evaluate messaging, social media, advertising, and email content for consistency with the framework and adherence to brand and quality standards.

• Manage organic strategy alongside agency partners through topic and keyword architecture, internal linking, page structure, SEO, GEO, and AIO.

• Perform regular content audits, track performance metrics, refine content strategies and formats, and communicate insights with the team and leadership.

⛳️ Requirements

• Over 6 years of experience in B2B content marketing, with direct ownership of various content channels.

• Exceptional writing and editing capabilities.

• Proficiency in transforming complex, technical value propositions into straightforward and engaging content.

• Solid understanding of SEO, GEO, and AIO best practices.

• Experience managing content throughout the entire process, from ideation and drafting to review, publishing, and performance evaluation.

• Familiarity with AI tools such as Claude and ChatGPT.

• Outstanding cross-functional collaboration skills across marketing, sales, and creative teams.

• Experience in B2B SaaS, particularly in finance, FP&A, or similar software categories.

• Familiarity with social media management tools such as Hootsuite and content/asset repositories.

• Knowledge of ABM strategies and comprehensive content journeys for target accounts.

🏝️ Benefits

• 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days.

• Three months' supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave.

• Annual Planful Palooza, an in-person company-wide culture kickoff.

• Team-specific offsite events.

• Home office setup support.

• Monthly reimbursements for wifi and cell phone expenses for all employees, whether in-office or remote.

• Company-wide Mentorship program with Executive sponsorship from the CFO.

• Monthly training programs tailored for managers.

• Employee Resource Groups and support for the creation of new ERGs and communities.