Senior Content & AI Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement content strategies while prioritizing editorial needs across the EverHealth portfolio.

• Transform insights related to audiences, markets, and business into engaging content and experiences.

• Create cohesive content plans that span various channels, formats, and stages of the customer journey.

• Collaborate with subject matter experts, executives, and industry leaders to produce thought leadership and original viewpoints.

• Compose and refine content for web platforms, integrated campaigns, advertising, thought leadership, video, social media, and additional marketing materials.

• Generate ideas for campaigns, messaging, headlines, ad copy, landing pages, video scripts, and both short- and long-form content.

• Simplify complex topics in healthcare and technology for better understanding.

• Work alongside designers, web and marketing partners, Product Marketing, Growth Marketing, and digital agencies.

• Adapt, repurpose, and extend content across various channels and throughout the customer journey.

• Uphold EverHealth’s brand voice, messaging, and editorial guidelines.

• Set standards for accuracy, credibility, sourcing, brand consistency, and responsible AI usage.

• Lead the organic content strategy while optimizing content for traditional search and AI-powered discovery using SEO, AEO, and E-E-A-T practices.

• Leverage search intent, audience behavior, competitive analysis, and performance metrics to uncover opportunities and inform strategy.

• Track AI visibility, citation usage, prompt effectiveness, competitive voice share, and overall content performance.

• Assess organic visibility, engagement, conversion rates, pipeline impact, and AI-driven discovery, then enhance the efforts accordingly.

• Experiment with AI and emerging technologies for content strategy, research, creation, optimization, and workflow management.

• Utilize AI-powered platforms, such as Writer.io, to establish effective AI-assisted workflows and standards.

• Evaluate new AI tools and capabilities, assisting EverHealth in adapting to evolving audience discovery behaviors.

• Report directly to the Head of Brand & Creative Services.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

• 5–8+ years of experience in content marketing, content strategy, copywriting, editorial, or a similar marketing area.

• Outstanding writing and editing abilities, demonstrated through a portfolio that showcases a variety across web, campaigns, advertising, thought leadership, video, and both long- and short-form content.

• Strong instincts in content marketing with experience translating audience, brand, and business needs into a clear strategy that supports measurable outcomes.

• Comprehensive understanding of SEO and AEO, including search intent, E-E-A-T, content optimization, technical content basics, AI-driven search, citation visibility, and emerging search technologies.

• Proven experience utilizing search, audience, competitive, and performance data to identify opportunities, enhance work quality, and comprehend business impact.

• Background in collaborating with digital agencies, SEO teams, designers, Product Marketing, Growth Marketing, and other cross-functional partners.

• Experience in healthcare or health technology marketing is highly desirable; background in B2B SaaS or technology is preferred.

• Excellent communication, collaboration, and project management skills, with the ability to manage multiple priorities while maintaining quality.

• Strong strategic judgment and a proactive approach, including the ability to independently write content.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work from any location within your country of employment – in-office, remote, or hybrid.

• Immediate access to comprehensive health and wellness benefits, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.