Senior Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take charge of the content strategy throughout the entire funnel, from top-of-funnel thought leadership to bottom-of-funnel enablement.

• Create and oversee the editorial calendar.

• Supervise freelancers and agency collaborators to scale content while ensuring high-quality standards.

• Manage website content, encompassing AEO/GEO strategy, keywords, and metadata.

• Maintain key website pages to ensure they are current, useful, and effective for pipeline generation.

• Oversee the relationship with paid media, including ad copy and creative for newsletters, social media, and other paid channels.

• Ensure that paid placements align with the brand voice and yield measurable results.

• Craft email copy and take ownership of nurture-campaign content.

• Transform long-form content into prospect-nurturing sequences.

• Write and edit major long-form reports, category-defining narratives, and press releases.

• Ensure content drives traffic, generates pipeline, and is utilized by the Sales team.

• Maintain a strong, opinionated brand voice that is straightforward, occasionally humorous, and never superficial.

• Report directly to the Director of Marketing.

• Serve as a key stakeholder for Demand Generation, Product Marketing, and Sales.

⛳️ Requirements

• Over 5 years of experience in B2B content marketing, preferably within B2B SaaS.

• Proven track record of managing a content function, covering strategy, budget, and reporting.

• Outstanding writing and editing abilities, supported by relevant samples.

• Experience with A/B testing and content personalization techniques.

• Capability to use data to enhance content performance.

• Practical experience with SEMrush and Google Analytics.

• Ability to convert analytics data into actionable decisions.

• Comfort with thoughtfully integrating AI tools into the workflow.

• Strong perspectives on effective content strategies, with a willingness to experiment with different content types.

• Candidates must be authorized to work in the U.S.; visa sponsorship is not available.

• Familiarity with IT/Cloud personas is a plus.

• Background in journalism or editorial work is advantageous.

• Experience with Webflow is a nice addition.

• Background in video content strategy is a plus.

🏝️ Benefits

• Comprehensive health benefits package (including medical, dental, and vision).

• Flexible spending accounts.

• Paid time off (including sick leave, parental leave, and vacation benefits).