Senior Content & Games Marketing Manager

This is a fully remote position, open to applicants in Japan.

📋 Description

• Overseeing the Japan Play Pass and games marketing strategy in close partnership with the US Publishing team and its integrated marketing division.

• Fostering Play Pass subscriber acquisition, engagement, and retention through comprehensive marketing campaigns and performance-driven marketing.

• Selecting, contracting, and managing a Japan-based marketing agency for Play Pass and games marketing, subject to approval from the Japan GM.

• Planning and executing events focused on games and community initiatives as required.

• Establishing and managing a Japan Performance Marketing function, with intentions to hire a dedicated Performance Marketing specialist as the business expands.

• Collaborating on Japan’s unified brand strategy with the Japan Hardware Marketing Manager, delivering joint recommendations to the Japan General Manager.

⛳️ Requirements

• A minimum of 10 years of experience in marketing, with extensive experience in the Japanese consumer market, including at least 3 years in a senior or leadership position.

• Demonstrated success in building and leading marketing functions or teams, with experience in hiring, managing, and developing direct reports.

• Proven expertise in subscription marketing, encompassing subscriber acquisition, engagement, and retention strategies in Japan.

• Practical experience in performance marketing, including paid search, paid social, and programmatic campaigns, coupled with strong analytical skills and a history of optimizing for ROI.

• Experience collaborating with a US publishing or content team as a Japan-side marketing counterpart, adapting global go-to-market strategies for local implementation.

• Proven ability to select, contract, and manage marketing agencies in Japan from start to finish.

• In-depth understanding of Japan’s digital marketing landscape, gaming culture, and consumer behavior across gaming, family, and educational segments.

• Strong skills in cross-functional collaboration; adept at co-owning brand strategy with a peer, managing up to a General Manager, and leading down to a future team member.

• Native or near-native proficiency in Japanese (both written and verbal); strong English skills for collaboration with the US Publishing team.

• Comfortable operating in a dynamic, startup-like environment with limited resources and evolving priorities.

🏝️ Benefits

• Competitive compensation package.

• Flexible working hours and vacation policy.

• Product-driven culture that values talent and individual growth.

• Front-row access and hands-on experience with cutting-edge technologies in the evolving gaming sector.