Marketing Manager, Content & Growth

This is a fully remote position, open to applicants in Germany.

📋 Description

• You create and produce content that effectively serves our target audience, including blog posts, technical articles, website copy, newsletters, social media updates, customer communications, and product messaging.

• You distill intricate topics into relevant, tangible, and engaging formats for property management companies.

• You strategize and implement campaigns, email sequences, landing pages, lead magnets, webinars, checklists, and various other formats for lead generation.

• You approach marketing activities with a clear end goal in mind: Which audience are we aiming to reach? Through which channel? What message do we convey? And how do we evaluate success?

• You oversee marketing initiatives based on data and utilize metrics such as conversion rate, CPL, CPA, ROAS, lead quality, and funnel performance.

• You offer ideas for the website, SEO, SEA, social media, newsletters, and partner communications, developing them systematically.

• You maintain and enhance content in WordPress/Elementor, prioritizing clear messaging, effective user guidance, and conversion potential.

• You coordinate collaborative marketing efforts with partners, associations, or external service providers.

• You wisely leverage AI, digital tools, and automations for research, content drafting, campaign planning, analysis, and to streamline marketing processes.

⛳️ Requirements

• You possess experience in marketing, preferably in content marketing, digital marketing, growth marketing, performance marketing, or B2B marketing.

• You hold a degree in areas such as marketing, communications, media, digital business, business informatics, data science, online marketing, marketing analytics, marketing intelligence, e-commerce, information management, digital media, or similar fields.

• You are capable of producing compelling content, while also thinking strategically, cross-channel, and performance-driven.

• You have a strong understanding of target audiences, tone, design, and digital user experiences.

• Terms such as CPL, CPA, ROAS, conversion rate, UTM parameters, funnel, or lead quality are familiar to you.

• You have a passion for data and structure, enabling you to derive actionable recommendations from metrics.

• You bring a digital mindset and an enthusiasm for AI; tools like Pipedrive, ClickUp, Zapier, Make, or n8n inspire rather than intimidate you.

• You are keen to incorporate AI and automation meaningfully into marketing processes and proactively explore new opportunities.

• You are self-motivated, capable of identifying topics independently, and do not wait for tasks to be assigned.

• Nice to have: experience in the SaaS, PropTech, real estate, or B2B sectors.

• Bonus: You reside within commuting distance of Stuttgart and are open to attending shoots, events, or meetings occasionally.

🏝️ Benefits

• A full-time position at a thriving SaaS company with ample opportunity to shape your role.

• A diverse role that encompasses content creation, campaigns, website management, lead generation, partner communications, and growth marketing.

• The chance to make a visible impact on marketing at etg24 and drive your own initiatives.

• Close collaboration with the executive team, as well as sales and product departments.

• Opportunities for experimentation with AI, automation, new tools, and data-driven marketing strategies.

• 100% remote work with flexible hours, transparent communication, and a high level of trust.

• The ability to work remotely within the EU, in accordance with legal regulations.

• Short decision-making processes, flat hierarchies, and an open, honest workplace culture.

• Enjoyable team events when we gather in person.

• Access to Wellpass for fitness, wellness, and sports activities across Germany.