Senior Content Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the VP of Communications, Brand, and Content to establish an overarching content strategy.

• Provide hands-on copywriting that is high-output and high-impact.

• Manage both short-form and long-form content, including SEO materials, product information, integrated campaigns, emails, eBooks, blogs, research reports, and web copy.

• Create and oversee an integrated content calendar that aligns with company priorities, audience requirements, product strategy, and revenue objectives.

• Produce content for campaigns, product launches, SEO initiatives, web, email, and sales enablement efforts.

• Identify content opportunities driven by market trends, competitive analysis, customer inquiries, search behaviors, and business goals.

• Develop a scalable content production engine to enhance content quality and output speed.

• Collaborate with the SEO agency to generate blogs and web content that aligns with the SEO strategy.

• Create and refine both evergreen and timely content to boost organic visibility, authority, and qualified traffic.

• Assess and enhance performance in collaboration with SEO, web, and demand teams.

• Simplify complex technical capabilities into engaging customer narratives with Product Marketing.

• Generate content and messaging tailored for integrated campaigns.

• Develop campaign messaging, landing pages, email sequences, blogs, guides, and supporting materials.

• Assist account-based marketing initiatives focused on priority accounts, industries, and buying groups.

• Create and modify personalized ABM content, such as landing pages, executive outreach, email sequences, case studies, and competitive content.

• Build scalable content personalization that balances relevance with production efficiency.

• Continuously enhance website messaging, product and solution pages, landing pages, nurture programs, campaign emails, and event communications.

• Experiment with messaging and optimize web and demand experiences over time.

⛳️ Requirements

• Minimum of 6 years of experience in content strategy and writing execution, preferably in cybersecurity.

• Outstanding writing and editing capabilities.

• Skill in conveying technical ideas in a clear, engaging, and persuasive manner.

• Strong knowledge of SEO, search intent, content optimization, and organic growth strategies.

• Experience in crafting content throughout the entire buyer journey.

• Deep understanding of B2B buyers and the complexities of purchasing decisions.

• Ability to work collaboratively with executives, Product Marketing, Communications, Demand Generation, Sales, and technical subject matter experts.

• Excellent project management abilities to handle multiple content streams simultaneously.

• Comfort in a fast-paced environment with evolving priorities.

• Genuine passion for cybersecurity.

• Capacity to quickly grasp technical concepts, market trends, and competitive landscapes.

• Writing samples showcasing a range of B2B technical content are required.

• Must have authorization to work in the United States without restrictions.

• No current or future sponsorship is required to work in the United States.

🏝️ Benefits

• Competitive Health, Vision, Dental, and Life Insurance plans for eligible employees in the US.

• Comprehensive 401k plan.

• Discretionary Time Off.

• Additional minor perks.

• Competitive benefits for international employees according to local market standards and applicable country regulations.

• Global equity participation available for employees, with program specifics varying by location and employment structure.

• Bonus potential offered.