Senior Comms Production Specialist, Membership & Incentives

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete campaign delivery process through email and push notifications utilizing Salesforce Marketing Cloud, which includes Journey Builder, Automation Studio, Content Builder, and Email Studio.

• Set up and confirm custom journey activities and API integrations for optimal performance, failure management, and adherence to system thresholds.

• Develop and maintain AMPscript and SQL for personalized content, segmentation, validation, and troubleshooting purposes.

• Create safeguards to prevent campaigns from being sent when necessary data is absent or incorrect.

• Design dynamic, reusable templates based on Figma designs and create them from scratch.

• Generate multi-brand and multi-market content that includes currency formatting, dark-mode compatibility, and device coverage for over 100 locales.

• Construct audiences and segments within Salesforce Data Cloud and Marketing Cloud, involving activations, automations, suppression and exclusion logic, as well as test and holdout groups.

• Perform technical quality assurance and user acceptance testing, focusing on rendering, device compatibility, links, tracking, dynamic logic, data joins, and journey behaviors.

• Assess and review the code and quality assurance efforts of teammates.

• Oversee campaign execution through workback schedules, localization testing, Go/No-Go decisions, and checks on launch day delivery.

• Keep comprehensive and auditable campaign documentation in Jira and Confluence.

• Observe live journeys, troubleshoot issues, and facilitate root cause analysis.

• Manage issues until resolution and verify corrective actions are taken.

• Review processes and suggest improvements.

• Assist in piloting automation and validation tools to minimize manual production tasks.

⛳️ Requirements

• Minimum of five years of practical experience in Salesforce Marketing Cloud development within a production environment adhering to strict quality assurance standards.

• Proficient in AMPscript, including writing, debugging, and refactoring code.

• Strong SQL capabilities with the ability to validate campaign accuracy using data queries.

• Extensive knowledge of the Salesforce Marketing Cloud data model, which encompasses Data Extensions, Shared Data Extensions, Send Logs, Data Views, Contact Builder, triggered sends, and API sends.

• Experience in managing high-volume campaigns with sends reaching millions.

• Understanding of throughput limits, thresholds, and operational requirements for high-volume sends.

• Strong skills in HTML and CSS for email design.

• Familiarity with dynamic and enhanced dynamic content, as well as app push notifications.

• Capability to work independently, find solutions, recognize when escalation is needed, and handle challenging stakeholder discussions regarding scope or timelines.

• Keen attention to detail with the ability to reconcile counts and validate campaign variants under tight deadlines.

• Experience working in an agile delivery setting using Jira and Confluence.

• Ability to provide precise estimates, maintain clear project status, and identify risks proactively.

• Bachelor’s degree in a technical, marketing, or related field, or equivalent professional experience.

• Candidates must be available to work during core business hours in either the Pacific or Central time zone.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Flexible Spending Account (FSA).

• 401(k) retirement plan.

• Competitive paid time off.

• Parental leave.

• Opportunities for professional growth and development.