Senior Campaign Manager, ABX

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the channel infrastructure and measurement framework for Sprout’s ABX initiatives across paid media, web, content, reporting, and analytics.

• Work closely with Field Marketing on target accounts, engagement experiences, infrastructure, and measurement strategies.

• Establish strategies for paid digital investment, channel mix, audience targeting, and bidding approaches.

• Oversee relationships with third-party digital sponsors and evaluate account engagement outcomes.

• Create and manage account-level web personalization and retargeting systems.

• Formulate content strategies, campaign narratives, and messaging frameworks tailored to specific personas.

• Develop intent signal strategies and collaborate with Revenue Operations on account prioritization, scoring, pipeline data, and revenue objectives.

• Construct and uphold full-funnel attribution models, reporting dashboards, and campaign optimization workflows.

• Facilitate cross-functional execution involving Sales, Marketing, Revenue Operations, and Marketing Operations.

• Create a scalable ABX digital strategy through annual and long-term planning cycles.

⛳️ Requirements

• A minimum of 8 years of experience in B2B demand generation, integrated campaign management, or account-based marketing, ideally within SaaS or technology firms.

• Demonstrated experience in owning and expanding ABM/ABX programs aimed at enterprise accounts, including 1:1, 1:few, and 1:many strategies.

• Proven ability to set strategy and guide cross-functional execution without direct management authority.

• Capacity to influence and unite senior stakeholders across Sales, Marketing, and Operations.

• Experience with enablement, sponsorship management, and performance reporting in an ABX or demand generation framework.

• Strong analytical abilities to convert account-level engagement data into actionable insights and executive-ready reports.

• Excellent communication and stakeholder management skills.

• Preferred: hands-on experience with 6sense or Demandbase and Marketo or HubSpot.

• Preferred: knowledge of Salesforce and multi-touch attribution and pipeline measurement methodologies.

• Preferred: experience with intent data activation, account scoring, engagement of buying groups, enterprise SaaS GTM, and Sales/SDR enablement resources.

🏝️ Benefits

• Comprehensive BCBSIL medical, dental, and vision insurance for you and eligible dependents.

• Full, complimentary access to Modern Health, including coaching, therapy sessions, and digital wellness resources.

• 401(k) plan featuring a 50% company match on the first 6% of contributions.

• 100% employer-covered Life and Disability insurance.

• Flexible PTO and company-wide Rest & Recharge days.

• Up to 16 weeks of paid parental leave.

• $1,000 USD annual Lifestyle Spending Account.

• One-time $550 USD home-office setup stipend.

• Monthly $50 USD internet stipend.

• 16 hours of paid volunteer time each year.

• $100 annual charitable donation match.

• Pre-tax commuter benefits.

• Subsidized child/eldercare services through Care.com.

• Discounted pet insurance available through Figo.

• No-cost personalized financial wellness support through Your Money Line.

• Restricted stock units (RSUs) as part of Sprout’s equity plan.

• Ten paid holidays.