Senior Business Data Analyst – Ad Operations

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Oversee and enhance programmatic campaigns by leveraging both real-time and historical data signals.

• Identify performance challenges across supply, demand, and delivery systems; propose targeted solutions.

• Create and assess A/B and multivariate experiments, incorporating sensor-based features into testing frameworks.

• Work collaboratively across departments with AdOps, Product, and Data Science to implement optimization strategies at scale.

• Assist in the creation of automated decision-making systems for campaign management (such as budget distribution and bidding adjustments).

• Collaborate with data scientists to convert business challenges into machine learning-driven solutions (including propensity models, bidding optimization, and segmentation).

• Lead the transition from manual campaign management to automated, intelligence-driven optimization systems.

⛳️ Requirements

• Bachelor's degree.

• 4+ years of experience in data analysis, campaign optimization, or programmatic advertising.

• Strong expertise in SQL and Python for large-scale data analysis.

• Comprehensive understanding of the programmatic advertising ecosystem and key performance indicators (CPM, CPC, win rate, CPA, ROAS).

• Experience in designing and analyzing experiments (A/B testing, causal inference methods).

• Exceptional problem-solving and analytical skills with an emphasis on achieving measurable results.

• Capability to effectively communicate insights to both technical and non-technical audiences.

🏝️ Benefits

• Health insurance.

• 401(k) matching.

• Flexible work hours.

• Paid time off.

• Remote work options.

• Technology setup, including laptop, monitors, and accessories.

• Monthly internet reimbursement.