Digital Analytics Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Execute and ensure the quality of online conversion tracking across various paid media platforms, including Google Ads, Meta, LinkedIn, and Microsoft Ads.

• Establish and oversee offline conversion tracking through CRM integrations, CSV uploads, and API-driven data pipelines.

• Develop, configure, and manage Google Tag Manager containers, along with custom triggers, variables, and implementations of Consent Mode.

• Diagnose tracking problems and rectify data inconsistencies across platforms.

• Confirm the accuracy of tracking prior to project handover.

• Collaborate with teams in paid media and account management to ensure dependable campaign measurement.

⛳️ Requirements

• Demonstrated experience in implementing and troubleshooting conversion tracking on major advertising platforms.

• Practical experience with offline conversion tracking, specifically CRM-to-ad-platform integrations.

• Strong expertise in Google Tag Manager (GTM), including the use of custom triggers, variables, and Consent Mode.

• Familiarity with integrating HubSpot with advertising platforms for effective lead tracking and attribution.

• Experience with workflow automation tools like Zapier (or similar).

• Exceptional analytical and problem-solving abilities with a keen attention to detail.

• Capacity to work independently and handle multiple client implementations simultaneously.

🏝️ Benefits

• Fully remote freelance position.

• Flexible part-time working hours.

• Opportunity to collaborate with a prominent performance marketing agency.

• Work alongside seasoned paid media and analytics professionals.

• Gain exposure to a diverse range of client accounts and advertising platforms.