Senior Business Analyst – Customer Acquisition

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Evaluate the overall performance of the acquisition funnel, from impressions to clicks, conversions, and activation.

• Track and analyze campaign performance across various channels including paid search, paid social, display, and affiliates.

• Detect trends, anomalies, and opportunities for enhancing efficiency, focusing on CAC, conversion rates, and ROI.

• Generate insights to refine audience targeting, segmentation, and channel strategy.

• Assess and propose enhancements for creative content, messaging, and landing page effectiveness.

• Collaborate with marketing teams to design and evaluate A/B tests and experiments.

• Create models and analyses to gain insights into customer acquisition costs (CAC), lifetime value (LTV), and payback periods.

• Assist in forecasting and scenario planning for growth in acquisition.

• Identify high-value customer segments and avenues for efficient scaling.

• Develop and sustain dashboards and reporting systems for tracking acquisition KPIs.

• Ensure data accuracy and consistency across marketing platforms and internal systems.

• Convert complex data into clear, actionable insights for stakeholders.

• Collaborate closely with BGX performance marketing, product, and growth teams to ensure alignment on goals and metrics.

• Partner with data engineering and analytics teams to enhance data pipelines and tracking mechanisms.

• Present findings and recommendations to both technical and non-technical audiences.

⛳️ Requirements

• Over 5 years of experience in data analytics, ideally within performance marketing and customer acquisition.

• Strong expertise in data analysis tools and experience handling large datasets.

• Familiarity with marketing analytics platforms such as Google Ads, Meta, and attribution tools.

• Experience in cohort analysis and segmentation techniques.

• Ability to utilize AI tools (e.g., Claude, ChatGPT) to enhance the speed, quality, and impact of work.

• Preferred experience in fintech, payments, banking, or lending sectors.

• Proficiency in customer experience mapping.

• Background in process engineering frameworks such as LEAN, Six Sigma, etc.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and continuous learning.

• Flexible work environment with remote work options.

• Generous paid time off and holiday policies.

• Employee wellness programs and initiatives.