Senior Brand & Narrative Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and continuously refine the company's narrative, positioning, and messaging strategies across all marketing channels and go-to-market teams.

• Collaborate with HR to ensure alignment on the company's mission, values, and positioning statement.

• Work alongside Sales, Product Marketing, HR, and Content teams to empower them to leverage the brand narrative during customer interactions.

• Craft messaging for company announcements, executive presentations, and significant brand campaigns.

• Oversee the customer story pipeline by identifying, recruiting, interviewing, and engaging satisfied customers.

• Create customer assets such as written case studies, video testimonials, slide decks, and concise social media and web content.

• Promote customer stories through public relations, demand generation, and social media initiatives.

• Develop naming conventions and messaging hierarchies for products, features, and tiers in collaboration with Product Management and Product Marketing.

• Establish and uphold brand taxonomy, a glossary, and style guidelines.

• Create and implement a brand governance process.

• Partner with Content to develop a digital asset management program for essential brand assets.

⛳️ Requirements

• A minimum of 5 years of experience in brand marketing, product messaging, content strategy, or customer advocacy.

• Background in B2B SaaS or technology is preferred.

• Demonstrated ability to produce engaging written content, particularly in-depth customer case studies and high-level messaging documents.

• Proficient in collaborating effectively with Product Management, Product Marketing, Sales, and Creative/Design teams without direct authority.

• Expertise in conducting insightful and empathetic interviews with senior customer executives.

• Comfortable leading high-level strategy workshops and writing and editing content under tight deadlines.

🏝️ Benefits

• Annual bonus plan with a target of 10.00%.

• Comprehensive benefits package.

• Opportunities for continuous learning, cross-group collaboration, and exploration of new career paths.

• Meaningful work that supports communities and enhances patient care.