Senior Brand Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Brand Media from Start to Finish: Spearhead the overall strategy, planning, execution, and assessment of CrowdStrike’s global brand media initiatives, ensuring all campaigns contribute to enhancing brand awareness, relevance, and long-term market impact.

• Guide Through Strategic Agency Collaboration: Establish clear direction and foster excellence with our external media agency of record, advocating for creative innovation and ensuring seamless operational execution as an integral extension of the internal team.

• Connect Strategy and Creative Implementation: After finalizing media plans, closely collaborate with the Creative team to brief, guide, and oversee the comprehensive development of all necessary creative assets, ensuring every content piece fits perfectly into the campaign framework and meets channel specifications.

• Foster Innovation and Experimentation: Consistently introduce and test new and emerging media channels, formats, and placements—experimenting, learning, and quickly scaling successful strategies to keep CrowdStrike at the forefront.

• Transform Insight Into Action: Establish success metrics, evaluate campaign performance, and link insights across media, creative, and brand. Manage our biannual brand health assessment, collaborating with research vendors to analyze brand performance, uncover opportunities, and apply insights for continuous improvement in media strategy and effectiveness.

• Collaborate Throughout the Brand Ecosystem: Work alongside Creative, Brand Strategy, Product Marketing, Digital Experience, PR, Events, and Analytics to ensure all media initiatives are well-integrated, cohesive, and amplify the complete CrowdStrike narrative.

• Manage the Media Budget: Serve as the primary owner of the brand media budget, collaborating with procurement and finance on forecasting, purchase orders, and expenditure tracking across campaigns.

⛳️ Requirements

• Over 12 years of experience in leading comprehensive brand media strategies, preferably in a high-growth, fast-paced setting.

• Strong analytical expertise with a proven track record of establishing performance benchmarks, tracking attribution, and providing actionable recommendations based on quantitative data rather than mere instinct.

• Extensive experience in directing and managing top-tier media and creative agencies, driving accountability, setting key performance indicators (KPIs), and inspiring innovative execution.

• Exceptional skills in stakeholder management with a history of successful collaboration across matrixed organizations, including product marketing, public relations, event management, and internal creative services.

• Proven background in utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency, and drive business outcomes.

🏝️ Benefits

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs

• Competitive vacation and holidays for recharge

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

• Vibrant office culture with world-class amenities

• Great Place to Work Certified™ across the globe