Senior Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Report directly to the Senior Vice President of Marketing.

• Take ownership of brand strategy and campaign vision, converting brand positioning into definitive direction.

• Craft creative briefs for integrated marketing collaborators.

• Design brand moments and activations while ensuring consistent brand positioning.

• Uphold brand voice, visual identity, and positioning across all consumer touchpoints.

• Support partnerships with A-list celebrities, from identifying the right fit to comprehensive relationship management.

• Oversee the awareness media agency, which includes briefing, plan assessment, and partner accountability.

• Collaborate with Integrated Marketing on social media, ecommerce, influencer, and gifting campaigns.

• Coordinate efforts between brand, integrated, ecommerce, cross-functional, and external partners.

• Promote a test-and-learn culture and scale successful initiatives.

• Identify actionable cultural moments that resonate with the brand’s ethos.

• Monitor brand health, velocity, and market share using Circana, Nielsen, SPINS, and consumer insights.

• Link marketing activities to retail velocity, distribution, and overall business outcomes.

• Utilize data to inform flavor innovation suggestions and to commercialize new SKUs and limited-edition products.

• Collaborate with sales strategy and category management to develop compelling sales narratives.

• Ensure accountability to brand positioning and overall business results.

⛳️ Requirements

• Minimum of 5 years of brand marketing experience, preferably in consumer packaged goods or a consumer brand.

• Proven success in driving brand strategy and executing campaigns.

• Strong understanding of business fundamentals and the ability to navigate between creative reviews and data analysis.

• Comprehensive knowledge of retail impact, velocity, distribution, and P&L management.

• Experience in supporting celebrity or macro-influencer partnerships.

• Proven experience in managing external agencies, including briefing and plan evaluation.

• Proficient in awareness media formats such as video, audio, out-of-home, and paid social.

• Familiarity with social platforms and creator culture.

• Excellent collaboration skills.

• Strong written and verbal communication abilities, including the capacity to present to senior leadership.

• Ability to adapt creatively and establish a robust brand vision.

• Genuine curiosity about culture, food, and wellness.

• Comfort with a fast-paced and ambiguous environment.

• High level of ownership paired with low ego.

🏝️ Benefits

• Medical, Dental & Vision coverage.

• Group Life and Accidental Death & Dismemberment insurance.

• Voluntary Life and Accidental Death & Dismemberment insurance.

• Group Short-Term and Long-Term Disability insurance.

• 401(k) retirement plan.

• Paid Time Off.

• Flexible Spending Accounts.

• Employee Assistance Program.

• Discounts on Gym Memberships.

• Opportunity for an annual bonus.