Senior Brand Designer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Convert the company’s positioning and product strategies into unique visual stories across various campaigns, product launches, digital experiences, events, and brand moments aimed at executives.

• Take ownership of and advance Tractian’s visual identity and brand system by establishing principles, guidelines, and boundaries.

• Develop visual concepts that transform the market's perception of Tractian.

• Serve as a reference for art direction from the initial concept phase through critique and final execution.

• Enhance quality and consistency across Brazil, Mexico, and the U.S. while safeguarding a unified global brand.

• Collaborate with Product Marketing, Growth, Product, Sales, and leadership on creative direction.

• Produce reusable brand assets, systems, and templates to enable scalable execution.

• Define Tractian’s visual representation across web, product storytelling, presentations, social media, events, and integrated campaigns.

• Leverage research, market feedback, and brand health indicators to assess shifts in perception.

• Work alongside internal designers and external partners through briefs, references, critique, and decision-making processes.

• Utilize modern creative tools, including AI, to enhance exploration, speed, and execution.

⛳️ Requirements

• A minimum of 6 years of experience in brand design, visual identity, art direction, or a closely related field.

• A robust portfolio is essential.

• Demonstrated experience in significant brand initiatives: evolving or repositioning an identity, constructing a brand system, leading a rebranding effort, or creating a visual platform that extends beyond a single campaign.

• Exceptional visual storytelling abilities and sound art-direction judgment.

• Profound knowledge of identity systems, typography, composition, image direction, digital brand expression, and maintaining scalable brand consistency.

• Strong hands-on skills in developing concepts, designing key assets, exploring visual realms, and enhancing work quality.

• Ability to embrace direct critique, iteration, and evolving constraints.

• Excellent communication and stakeholder management skills, including the ability to present work and negotiate decisions with senior leaders and cross-functional teams.

• Practical understanding of brand measurement through research, surveys, brand associations, search behavior, consistency audits, or other indicators.

• Proficiency in Claude and related AI tools for research, ideation, creative exploration, prototyping, and iteration.

• Advanced proficiency in Figma and Adobe Creative Suite or equivalent professional design tools.

• Adequate English proficiency for daily collaboration and presenting work to global stakeholders.

🏝️ Benefits

• Competitive Compensation

• 30 days of paid annual leave

• Education and courses stipend

• Earn a trip anywhere in the world every 4 years

• R$1.035/month for meals allowance

• Health plan with national coverage and no coparticipation

• Dental Insurance: we assist you with dental treatments for an improved quality of life.

• Wellhub Membership: Enjoy access to a variety of gyms and training programs.