Senior Brand Designer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee brand refreshes and evolution for Krak, managing our visual identity, art direction, and design standards comprehensively.

• Ensure that Krak consistently embodies its identity across all platforms, including the website, product launches, marketing initiatives, lifecycle communications (email, CRM), paid advertising, organic social media, app store assets, and events.

• Utilize 3D design skills to create models of our card product and other essential visuals that contribute to the brand's aesthetic.

• Develop motion systems and animations that infuse Krak's brand with dynamism and vitality, ranging from simple systems to more complex creations.

• Leverage AI tools for swift concept development and production, collaborating with video or advanced animation professionals when deeper engagement is necessary.

• Cultivate and enhance Krak's illustration style by producing original artwork for product and marketing while creating a reusable library to aid teams in their initiatives.

• Establish scalable design systems, including Figma component libraries, marketing templates, and layouts ready for localization, enabling any team to efficiently produce on-brand materials.

• Create variable and auto-generated asset systems, along with modular campaign kits, to facilitate more frequent launches in various markets with reduced manual effort.

• Design workflows for creative automation, encompassing programmatic copy and image swaps, multi-format exports, and scalable localization while maintaining high quality as volume increases.

• Remain actively engaged with AI-assisted production pipelines, integrating them as a fundamental aspect of Krak's branding process rather than treating them as ancillary experiments.

⛳️ Requirements

• 5+ years of experience in Brand Design, preferably in a fast-paced fintech environment or at top-tier design agencies working on fintech products.

• Proven ability to collaborate across various teams on multiple projects in a high-performance setting.

• A compelling and creative portfolio that highlights detail-oriented design work, strategic thought, and innovative creativity.

• Mastery of typography, color theory, layout, and composition.

• A natural storyteller, capable of showcasing work, justifying design choices, and conveying concepts effectively.

• Strong ability to work autonomously, manage multiple projects simultaneously, and iterate rapidly.

• A passion for thriving in a fast-paced, evolving industry with diverse design challenges.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options