Senior Biddable Executive

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership of the daily execution and optimization of programmatic campaigns across DV360, The Trade Desk, and StackAdapt, focusing on display, video, and innovative formats for B2B enterprise clients.

• Implement audience targeting strategies, including contextual, intent-based, ABM, and first-party data activation, to effectively engage B2B buying committees at scale.

• Oversee campaign pacing, brand safety, and technical trafficking, ensuring seamless delivery across all programmatic placements.

• Stay updated on programmatic advancements such as CTV, DOOH, cookieless targeting, and AI-driven optimization, applying fresh insights to active campaigns.

• Assist in planning, setting up, and optimizing paid social campaigns on platforms like LinkedIn, Meta, and Reddit, with a focus on B2B demand generation, thought leadership, and ABM activation.

• Utilize audience targeting, bid strategies, creative testing, and budget management across social platforms, leveraging AI-assisted tools to enhance workflows.

• Acquire a strong understanding of LinkedIn Campaign Manager and Meta Ads Manager, contributing to integrated biddable strategies alongside the social team.

• Analyze performance data across channels, including programmatic and paid social, to extract insights that guide optimization decisions and strategic recommendations.

• Contribute to client-facing reports and dashboards, learning to link in-platform metrics to B2B marketing results: MQLs, SQLs, and pipeline contributions.

• Gain proficiency in Excel, PowerPoint, and the reporting tools utilized by the Biddable team.

• Employ AI-powered tools to enhance workflows across programmatic and paid social, from audience modeling and bid optimization to creative intelligence and reporting automation.

• Actively investigate how AI is transforming biddable media and share relevant updates with the team.

• Support cross-channel strategies, ensuring that programmatic and paid social initiatives work cohesively within integrated B2B programs.

• Collaborate closely with senior programmatic and social team members to deepen your understanding of how channels complement each other in full-funnel B2B campaigns.

• Aid in QA processes for programmatic and paid social, ensuring campaigns launch accurately, punctually, and safely for the brand.

• Manage pacing, budget tracking, and financial reconciliation across your accounts.

• Continuously enhance your knowledge of B2B marketing, audience strategy, MarTech developments, and AI trends.

⛳️ Requirements

• 2-3 years of experience in programmatic media, paid social, or digital advertising; agency experience is a plus but not mandatory.

• Hands-on experience with at least one DSP (DV360, The Trade Desk, or StackAdapt) and/or a paid social platform (LinkedIn Campaign Manager or Meta Ads Manager).

• A genuine interest in cross-channel B2B media, with a desire to understand how channels work together rather than in isolation.

• Strong analytical abilities and comfort with campaign performance data and spreadsheets.

• A solid understanding of digital advertising fundamentals, including audience targeting, bidding strategies, brand safety, and ad formats.

• Proficient in written and spoken English, with clear communication skills.

🏝️ Benefits

• 26 days of holiday plus your birthday off and 3 additional days during the Christmas period.

• Private medical insurance (Luxmed).

• Multisport Card.

• Annual Summer Party in London.

• Early Friday finish.