Senior B2B Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the creation of the B2B marketing strategy aimed at enhancing pipeline and revenue growth within employer, payer, and health plan sectors.

• Implement integrated go-to-market strategies for the launch of new products or features, such as GLP-1 employer programs, virtual clinic services, and behavioral health solutions.

• Identify and categorize target accounts (ranging from mid-market to enterprise employers, benefits consultants, and health plan partners) while crafting customized messaging for each group.

• Oversee multi-channel demand generation initiatives utilizing email marketing, LinkedIn, paid media, webinars, and industry events.

• Create and refine CRM journeys within platforms like HubSpot or Salesforce Marketing Cloud to effectively guide prospects through the B2B sales funnel.

• Monitor, analyze, and report on lead generation KPIs, contributions to the pipeline, and campaign return on investment (ROI).

• Provide the sales team with the necessary messaging, tools, and materials to secure employer and payer accounts.

• Collaborate closely with the commercial sales team to ensure alignment in marketing and sales efforts regarding target segments, messaging rhythms, and account-based marketing (ABM) strategies.

• Produce impactful B2B content, including white papers, case studies, ROI calculators, sales presentations, email sequences, and landing pages that convey clinical outcomes and business value alongside our agency partners.

• Work with clinical and research teams to convert data (e.g., 21% average body weight reduction at 12 months) into persuasive arguments for B2B buyers.

• Organize and manage participation in significant industry events such as BGH, The Conference Board, and health plan summits.

• Create event-specific materials, speaking proposals, and post-event lead nurturing campaigns.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a relevant field.

• Over 7 years of B2B marketing experience, ideally within health tech, corporate wellness, benefits, or SaaS sectors.

• Demonstrated success in developing and implementing demand generation programs that yield measurable pipeline and revenue results.

• Experience in marketing to HR, benefits, or employee health decision-makers in mid-market to enterprise organizations.

• Proficient in marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools.

• Excellent content writing and storytelling capabilities—able to distill complex health and clinical data for a business audience.

• Understanding of ABM (Account-Based Marketing) strategies and relevant tools.

• A data-driven approach with experience in marketing analytics and reporting.

🏝️ Benefits

• Comprehensive benefits package.

• Annual bonus program.