Senior B2B Marketing Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Lead Addi’s B2B Marketing function as an AI-first operating system, driving merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end.

• Implement a Tiered PAC Framework: Design and operationalize a three-tier PAC model (Premium, Standard, Base) by Q3, facilitating measurable merchant growth and heightened participation across strategic accounts.

• Initiate Merchant Performance Media: Establish the paid media function from the ground up, launching the first wave of co-campaigns in Q3 and delivering a centralized playbook with merchant-facing ROI reporting by Q4.

• Establish the Merchant Lifecycle CRM: Design and launch the merchant onboarding, activation, and retention journeys in Salesforce, deploying the foundational layer by Q3 and achieving full lifecycle orchestration by Q4.

• Integrate the B2B–Consumer Loop: Synchronize quarterly PAC planning with the Consumer CRM team by Q3, creating an automated "B2B Deal → Targeted CRM Amplification → Unified Attribution" feedback loop.

• Enhance Marketing-Sales Alignment: Create a formal marketing-to-sales handoff with the commercial team by Q4, boosting collaboration, pipeline visibility, and engagement across priority accounts.

• Develop an AI-First Operating System: Deploy production-ready AI agents to enhance key marketing workflows, including account research, content creation, and CRM journey quality assurance.

⛳️ Requirements

• Proven Track Record in B2B & Merchant Marketing at Scale (MUST HAVE)

• Demonstrates over 6 years of B2B marketing leadership in rapidly growing environments, with deep expertise in marketplace, BNPL, or retail platform ecosystems.

• Mastered the design of intricate co-marketing models, joint-investment economics, and partner attribution structures.

• Translates commercial priorities directly into revenue-generating programs rather than merely asset production.

• Functions as an AI-First Marketer & Systems Architect (MUST HAVE)

• Deeply technical and hands-on with prompt engineering, agentic frameworks (e.g., Claude agents, LangGraph), and model selection trade-offs.

• Applies an explicit "AI as headcount" perspective to team design, assessing every new workflow for automation viability before posting a human opening.

• Exhibits at least one live, measurable example of utilizing production AI agents to enhance B2B marketing throughput.

• Possesses Strong CRM Architecture & Salesforce Mastery (MUST HAVE)

• Experienced in constructing B2B lifecycle infrastructure (onboarding, activation, retention, expansion) from the ground up on Salesforce.

• Manages complex data models, audience segmentation, journey logic, and multi-channel orchestration.

• Track Record of Commercial Fluency & Sales Partnership (MUST HAVE)

• Speaks fluent pipeline metrics, deal velocity, ICP criteria, and account tiering in collaboration with commercial teams.

• Has direct experience being evaluated on hard B2B funnel contributions (opportunities sourced/influenced, pipeline acceleration).

• Demonstrates Excellence in Performance Media & Attribution (MUST HAVE)

• Hands-on mastery of scaling paid media channels (Meta, LinkedIn, programmatic, in-app) for targeted B2B or co-op merchant audiences.

• Advocates for and refines complex incrementality and attribution models directly with merchant partners to validate ROI.

• Proven Capability in Brand Building & B2B Storytelling (PREFERRED)

• Strong instinct for category creation, thought leadership, and shaping ecosystem narrative through proprietary flagship moments.

• Experienced in Team Leadership & Cross-Functional Influence (PREFERRED)

• Navigates multi-sided business loops and influences matrixed stakeholders across Product, Risk, Legal, and Consumer squads.

🏝️ Benefits

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions.

• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values.

• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage.

• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do.

• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.