Senior Associate, Retention Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and enhance multi-channel marketing campaigns utilizing email, mail, SMS, app, web, call center, and IVR platforms.

• Create and refine test-and-learn strategies, which include formulating hypotheses, measurement plans, and setting performance objectives.

• Collaborate effectively with product, analytics, clinical, operations, pharmacy, and channel teams.

• Evaluate campaign performance to boost engagement, minimize churn, support improvements in Stars measures, and encourage medication adherence.

• Aid in journey mapping and personalization, including Next Best Action (NBA) logic and content orchestration.

• Incorporate member feedback and behavioral insights into campaign optimizations.

• Maintain brand consistency and compliance throughout onboarding kits, pharmacy communications, and educational resources.

• Support agile pod operations, encompassing sprint planning, backlog refinement, and tracking deliverables.

• Contribute to reporting and performance monitoring to guide strategic decisions and roadmap updates.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a comparable field, or equivalent years of relevant experience.

• At least 2 years of experience in lifecycle, onboarding, or customer engagement marketing.

• Capability to manage multiple projects concurrently with a keen attention to detail.

• Practical experience with CRM systems and marketing automation platforms.

• Strong analytical abilities and capacity to utilize data to shape marketing strategies and enhance performance.

• Willingness to work according to Eastern Standard Time (EST) hours.

• Home internet with a minimum download speed of 25 Mbps and an upload speed of 10 Mbps.

• A dedicated workspace free from ongoing interruptions to ensure the protection of member PHI / HIPAA information.

🏝️ Benefits

• Bonus incentive plan tied to company and/or individual performance.

• Comprehensive medical, dental, and vision coverage.

• 401(k) retirement savings plan.

• Paid time off.

• Company and personal holidays.

• Paid parental and caregiver leave.

• Short-term and long-term disability benefits.

• Life insurance coverage.

• Personal wellness and smart healthcare decision support.

• Flexible remote work arrangement.

• Occasional travel to Humana offices for training or meetings.