Senior Associate, Consumer Retention Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the CRM campaign strategy for Canadian Occasions by developing and implementing occasion-specific lifecycle programs across email, push notifications, in-app messages, and SMS to enhance customer engagement and increase order volume during significant seasonal and cultural events.

• Create comprehensive campaigns by managing audience segmentation, targeting, creative briefing, quality assurance, launch, and post-campaign analysis utilizing Braze.

• Collaborate across multiple functions by working with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams to produce cohesive and impactful occasion campaigns.

• Evaluate and refine strategies by analyzing campaign performance alongside analytics partners, identifying trends, and providing data-driven recommendations for ongoing improvements in occasion strategies.

• Link occasions with lifecycle journeys by collaborating with Lifecycle Marketing Managers to ensure retention of customers acquired or reactivated during Occasions through continuous lifecycle programs.

• Keep abreast of best practices by monitoring emerging trends in CRM, email, push, and SMS marketing and sharing insights with the wider team.

⛳️ Requirements

• A minimum of 4 years of experience in CRM, email, or lifecycle marketing.

• Extensive knowledge of CRM technology, including Email Service Providers (ESPs) and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).

• Proven experience in launching comprehensive lifecycle or promotional campaigns, encompassing audience segmentation, targeting, quality assurance, and performance analysis.

• Proficiency in interpreting data to guide campaign strategy and making informed trade-offs.

• Excellent written and verbal communication skills.

• Experience in cross-functional collaboration with creative, analytics, and product or strategy teams.

• Ability to navigate ambiguity and adjust plans based on performance insights or changing business priorities.

• Basic understanding of SQL, HTML, and data visualization tools (e.g., Tableau, Periscope) is advantageous.

• Bachelor’s degree or equivalent experience.

🏝️ Benefits

• Paid time off

• Paid parental leave

• Wellness benefit

• Several paid holidays

• Medical benefits

• Dental benefits

• Vision benefits

• Disability insurance

• Basic life insurance

• RRSP with employer match

• Mental health program