Senior Associate, Business Development – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify, prioritize, and establish a pipeline of potential member companies that align with CECP’s strategic growth objectives, utilizing tools such as ZoomInfo and others to qualify leads.

• Create customized pitches that clearly communicate CECP’s value (benchmarking, advisory, convening, peer connection).

• Execute targeted outreach (email, LinkedIn, referrals, events) to executives and leaders in corporate social impact.

• Maintain and oversee a comprehensive CRM pipeline, tracking engagement stages, conversion rates, and key insights.

• Arrange calls and meetings with prospective companies and CECP leadership, assisting with preparation and follow-up.

• Evaluate market trends, industry gaps, and competitor offerings to uncover new recruitment opportunities.

• Segment target companies by industry, size, and maturity to enhance outreach strategies and messaging.

• Contribute to the evolution of pricing and membership models by gathering market feedback and addressing objections.

• Utilize the existing member network to promote referrals and facilitate peer-to-peer recruitment opportunities.

• Tailor proposals and membership packages based on company priorities and budgetary considerations.

• Address objections and communicate differentiation compared to other networks or advisory providers.

• Ensure a seamless transition to engagement/relationship management teams for onboarding.

• Collaborate closely with Strategic Engagement, Marketing, and Research teams to synchronize messaging, materials, and outreach campaigns, as well as support the development of recruitment collateral (one-pagers, case studies, digital campaigns).

• Provide real-time market intelligence and insights to enhance CECP content, benchmarking, and product development.

• Monitor and report on recruitment KPIs (pipeline size, conversion rates, revenue targets, time-to-close).

• Analyze successes and setbacks to refine strategy and enhance future recruitment efforts.

• Regularly update leadership on pipeline health, risks, and growth prospects.

• Continuously test and optimize outreach strategies (messaging, channels, cadence).

⛳️ Requirements

• 3-5 years of professional experience, ideally with direct involvement in business development and sales/marketing.

• A bachelor’s degree is required.

• Strong organizational, time management, and project planning abilities; exceptional attention to detail.

• Genuine interest in the role of businesses in society, CSR, and driving positive change through business practices.

• Excellent research, writing, editing, and oral communication skills; dedication to customer service and comfort in engaging with corporate leaders and executives.

• Proven proficiency in Microsoft Office (Word, Excel, PowerPoint) and other standard computer applications; experience with Salesforce is a plus.

• A proactive, solution-oriented, entrepreneurial mindset to work effectively within a high-performing team.

• Capacity to manage multiple deadlines and projects seamlessly.

🏝️ Benefits

• CECP is an equal opportunity employer.