Senior Associate, Account Based Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the operational implementation, execution, and monitoring of scalable 1:many ABM campaigns aimed at generating broad interest in upmarket segments.

• Manage and track intent platforms such as Common Room to funnel real-time data signals into programmatic multi-channel marketing initiatives.

• Collaborate with Revenue Operations to construct, segment, and sustain high-quality target account and persona lists for extensive marketing execution.

• Coordinate paid digital media, email nurture workflows, and personalization strategies to ensure a cohesive message throughout all 1:many interactions.

• Provide structured campaign briefs, timeline updates, and follow-up materials to the Sales Development and Account Executive teams to enhance sales alignment.

• Monitor, analyze, and report on crucial campaign health metrics, offering data-driven insights to improve conversion rates.

• Work alongside Marketing Operations to manage automation workflows, ensure email compliance, and oversee tracking parameters across Salesforce and Marketo.

• Conduct foundational account and vertical research to customize digital content experiences and messaging variations for targeted industry segments.

⛳️ Requirements

• 2-3 years of experience in B2B marketing, with a specialized emphasis on programmatic ABM, growth marketing, or demand generation.

• Demonstrated experience in creating, launching, and monitoring multi-channel digital campaigns (email, paid display, web personalization) within an enterprise context.

• Practical, hands-on experience with marketing automation and CRM technologies, particularly Marketo and Salesforce, as well as modern intent orchestration platforms.

• Strong analytical skills with a proven track record of interpreting account signals, cleaning large target data sets, and managing intricate database segmentations.

• Exceptional interpersonal skills with a history of effectively collaborating with sales, operations, and creative teams to implement cohesive programs.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).

🏝️ Benefits

• Exceptional health, vision, and dental care

• Opportunity for equity ownership

• Life and AD&D, short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match