Senior Associate, Account Based Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Operate the Always-On ABM Engine: Oversee intent-driven initiatives via Common Room to recognize and engage with in-market accounts in real-time.

• Link Intent to Pipeline: Actively contribute to the expansion of new upmarket pipeline by ensuring that buying signals are promptly acted upon and result in measurable revenue growth.

• Direct Signals to Appropriate Owners: Track buying signals and coordinate alerts when designated accounts exhibit significant activity, ensuring that no opportunity is overlooked.

• Facilitate Campaign Execution at Scale: Deliver essential execution support to develop and initiate larger 1:few industry campaigns to enhance our market presence.

• Manage ABM Systems & Reporting: Work closely with Marketing Ops and Rev Ops to oversee segmentation, automation, and tracking, ensuring comprehensive visibility into ABM and intent data performance.

⛳️ Requirements

• Bachelor's Degree or equivalent experience

• 3-5+ years of experience in B2B marketing, particularly in ABM or demand generation

• Highly organized, data-driven, and detail-oriented

• Strong comprehension of ABM principles and best practices

• Experience in implementing digital media campaigns

• Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)

• Excellent written and verbal communication abilities

• Capacity to work independently as well as collaboratively within a team

🏝️ Benefits

• Exceptional health, vision, and dental care

• Opportunity for equity ownership

• Life and AD&D, short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match