Senior Analyst – Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Utilize data to gain insights into current trends, user experiences, and behaviors to effectively inform digital marketing, mobile, and social strategies.

• Synthesize diverse sources of customer and campaign data into a coherent narrative that highlights clear conclusions and actionable insights, serving as the subject matter expert in digital analytics.

• Assess site usability and effectiveness alongside media campaign monetization, delivering actionable insights and recommendations based on data findings and industry best practices.

• Transform data into informative presentation decks and dashboards to provide comprehensive views of user engagement activities to business stakeholders.

• Update and create dashboards using Power BI or Tableau, integrating Adobe Analytics and other data sources.

• Conduct in-depth analyses through Case Studies to narrate a complete analytics story with data points and actionable insights for driving recommendations and decision-making.

• Employ Agile Delivery methods and processes to efficiently track user stories, estimate levels of effort, and collaborate with your Agile team for each Sprint.

• Lead data analysis for web projects, A/B and multivariate testing, as well as ad hoc requests.

• Facilitate tag management requirements and documentation services to ensure data integrity across multiple sources, including user acceptance testing and validation of web reporting enhancements and adjustments.

• Collaborate with various vendors to fulfill analytics requirements and streamline project workflows.

• Manage multiple tasks and prioritize your workload to balance work demands and meet stakeholder expectations effectively.

• Participate in discussions regarding analytics delivery re-prioritization with stakeholders to enhance internal team and stakeholder satisfaction.

⛳️ Requirements

• A Bachelor’s Degree is required.

• A minimum of 3 to 5 years of experience in web metrics and/or analytics is essential.

• Strong expertise in Adobe Analytics, particularly with Analysis Workspace, as well as Adobe Target experience.

• Familiarity with data visualization tools like Tableau or Power BI is necessary.

• Highly skilled in Excel, especially in creating complex dashboards.

• Proficient in PowerPoint with the ability to design analytics-based presentations and visualizations.

• Practical experience in analyzing, structuring, and interpreting large datasets into effective visual narratives for business stakeholders.

• Ability to manage multiple tasks and adapt swiftly to changing and conflicting priorities while working independently.

• Driven by a desire to learn and assess new analytics technologies, keeping abreast of current trends and tools.

• Experience implementing analytics platforms such as web reporting tools and tag management software.

• A critical thinker with strong problem-solving skills, attention to detail, and organizational capabilities.

• Excellent written and verbal communication skills, alongside effective client relationship management skills.

🏝️ Benefits

• Competitive hourly pay of $50–$60/hour based on experience with clear expectations and transparency in compensation.

• 8 paid company holidays plus an additional floating holiday.

• Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules.

• 401(k) retirement plan with company matching to support long-term financial wellness.

• Comprehensive company-sponsored benefits for eligible employees and their families, encompassing medical, dental, and vision insurance.

• Health Savings Account (HSA).

• Coverage for short- and long-term disability.

• Employee Assistance Program (EAP).

• Basic life and AD&D insurance.

• Optional voluntary benefits, allowing employees to customize their coverage according to their needs, including Health Care and Dependent Care FSAs.

• Commuter benefits.

• Voluntary accident and critical illness coverage.

• Voluntary long-term care options.

• Additional life and AD&D insurance.