Senior Acquisition Manager

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Take ownership of the pipeline across three distinct motions with varying levels of maturity.

• Manage the paid acquisition strategy across platforms such as Google Ads, LinkedIn, Meta, and Reddit, focusing on investment areas, testing approaches, and budget allocation.

• Discover new channel and audience opportunities ahead of the curve.

• Establish the ABM strategy for Advantage from the ground up: determine account selection criteria, create the target account list, and formulate the campaign framework.

• Oversee the nurture layer across various segments: implement email sequences, retargeting strategies, and content syndication to maintain prospect engagement beyond the initial click.

• Handle pipeline reporting across segments and link acquisition efforts to actual revenue rather than proxy metrics.

• Provide insights to marketing, sales, and product teams in a manner that influences decisions rather than merely informing them.

• Guide the designer and content writer with clear direction to achieve results—avoiding micromanagement and vague requests.

⛳️ Requirements

• You possess extensive, proven experience in ABM—either having built a program from the ground up or being closely involved in its success and challenges across multiple organizations.

• You can analyze attribution data to discern what is truly correlated to revenue and adjust budget allocations accordingly.

• You are adept at quickly identifying discrepancies in a data dashboard—distinguishing between benchmark issues and genuine problems—and know how to address them immediately.

• You are capable of designing a nurture sequence tailored to a sales cycle that spans weeks or months, based on the actual stage of the buyer rather than a generic drip campaign.

• You can effectively brief a designer and content writer with specific directions that ensure high-performing outputs without the need for micromanagement.

• You can lead and hold an external performance agency accountable for pipeline results, rather than merely campaign activities.

• You can establish a collaborative model with sales from scratch—defining what marketing transfers, what is needed back, and how the handoff occurs.

• You can articulate a specific campaign or program you decided to discontinue—and explain your reasoning.

• Bonus points: Familiarity with HubSpot, GA4, and customer data platforms (learnable if you excel in other areas).

• Bonus points: Experience in acquisition within the Free plan / PLG sector.

• Bonus points: Experience with Reddit or other emerging channels.

• Bonus points: Background in inventory, supply chain, or manufacturing software.

🏝️ Benefits

• A competitive, market-aligned salary along with employee stock options.

• An opportunity to make a significant impact at a global growth company while owning a domain that directly contributes to revenue.

• Collaborate with a talented and dedicated global team across marketing, product, sales, and beyond—operating in a distributed and hybrid model, with an office located in Tallinn, Estonia.

• Enjoy flexible, remote-first work arrangements (we are a results-driven team).

• Time off is genuinely encouraged: statutory annual leave in line with local laws, with a global minimum of 4 weeks, 3 paid health days each year, and your birthday off.

• Fully funded 1-month sabbatical plus a EUR 1,000 travel budget after every four years at Katana.

• Home office stipend.

• Health & wellness stipend.

• Access to modern tools and technology, including AI-enabled tools designed to enhance productivity and focus on impactful work.