Director, Growth Marketing

This is a fully remote position, open to applicants in Arizona, +20 more states.

📋 Description

• Design and implement growth marketing strategies for all products that align with business objectives, utilizing data-driven insights and market trends to enhance performance across all channels.

• Manage the marketing pipeline, supervising lead generation, qualification, and conversion processes to propel revenue growth and meet sales targets in new logo acquisition, cross-selling, self-service, and sales-assisted efforts.

• Oversee customer journey touchpoints owned by Growth Marketing, such as email, digital, paid media, and events, creating cohesive experiences and nurturing programs to guide prospects through the sales funnel.

• Serve as a key liaison among leadership groups, collaborating closely with cross-functional teams, including Revenue, Revenue and Marketing Operations, Product, and Finance, to ensure that Growth Marketing strategies are aligned with overarching business goals, objectives, and critical initiatives.

• Spearhead the incorporation of AI and automation into the growth marketing function, empowering teams to scale experimentation, enhance performance, and improve forecasting accuracy.

• Continuously track, analyze, and refine campaign performance across all Growth Marketing channels, utilizing data-driven insights to enhance conversion rates, customer engagement, retention, and ROI.

• Offer leadership, guidance, and mentorship to the Growth Marketing team, cultivating a culture of collaboration, innovation, and accountability.

• Create and manage the marketing budget in collaboration with senior leadership, effectively allocating resources to maximize ROI and facilitate scalable growth.

• Provide regular updates and reports to stakeholders and leadership regarding key performance metrics, growth initiatives, and market trends.

• Lead quarterly and annual planning for the Growth Marketing teams, establishing quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Over 7 years of B2B growth experience within a SaaS or technology company.

• A demonstrated history of building and leading demand generation and customer marketing programs that consistently achieve or surpass pipeline targets.

• Proven ability to lead a team focused on revenue growth and customer acquisition in a dynamic, high-growth environment.

• Strong grasp of paid media strategy and performance across search and social channels, with experience overseeing execution through direct reports.

• Extensive experience across the complete demand marketing mix, including paid media, email, SEO, website, and emerging channels like AEO, with the capability to link channel performance to pipeline and revenue outcomes.

• Familiarity with marketing automation platforms, CRM systems, and analytics tools.

• Experience in pipeline management and revenue attribution modeling.

• Proven AI literacy with experience leading AI-driven transformation within the marketing organization to enhance efficiency, targeting precision, and ROI.

🏝️ Benefits

• 4-Day Work Week

• Equity

• Managers who champion professional development

• 100% Premium Coverage for medical, dental, and vision for you and your dependents

• 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance

• Company Match of the first 6% of your employee deferrals

• Flexible Paid Time Off Policy that treats you like the adult that you are

• Health Savings Account (HSA) and wellness incentives

• Quarterly Company Values Award (team member nominated)