Senior Account Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage client accounts and act as the main point of contact.

• Conduct bi-weekly calls with clients to review performance, discuss strategies, and agree on next steps.

• Provide bi-weekly performance reports 24 hours prior to scheduled calls.

• Foster trust and relationships that lead to renewals and referrals.

• Create, launch, and optimize Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Track daily performance and adjust strategies to meet cost per appointment goals.

• Address underperforming campaigns and devise intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors on creative production.

• Utilize AI tools to enhance copywriting while ensuring quality.

• Establish tracking, pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead routing systems.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• Over 5 years of experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts simultaneously.

• Demonstrated success in achieving performance targets and retaining clients.

• Excellent copywriting skills with the ability to create persuasive ad copy and scripts.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Preferred Experience:

• Background in the financial services sector.

• Knowledge of lead generation and appointment-setting campaigns.

• Understanding of video sales letter marketing methodologies.

• Experience with high-ticket, considered purchase funnels.

• Skills and Attributes:

• You take ownership of your work.

• You proactively fix issues when they arise.

• You don’t wait for instructions on what to do.

• Strong communication skills to explain performance data to non-technical clients.

• Detail-oriented while also able to work quickly.

• Comfortable with direct client interaction and accountable for results.

• You aspire to be the key responsible person, rather than one of several sharing responsibility.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development Opportunities

• Work From Home Flexibility

• Flexible Scheduling

• Performance-Based Bonus