Senior Account Director, Patient – DTC

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Act as the primary strategic leader for patient/DTC brands, guiding brand direction, engagement strategies, and long-term growth initiatives.

• Establish and nurture trusted advisor relationships with senior client stakeholders, such as brand leads, commercial teams, and medical/legal/regulatory partners.

• Spearhead the creation of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) based on patient insights.

• Simplify intricate clinical and regulatory information into clear and persuasive patient-facing strategies and messaging frameworks.

• Manage comprehensive account operations, including scope development, financial management, forecasting, and organic growth.

• Collaborate closely with strategy, creative, media, and data teams to guarantee cohesive execution and measurable outcomes across all touchpoints.

• Discover opportunities for innovation in patient engagement, focusing on personalization, digital health integrations, and behavioral change strategies.

• Guide and develop junior team members, promoting strategic thinking, client leadership, and pharmaceutical expertise.

• Take part in new business initiatives, including leading pitches, developing narratives, and designing solutions.

⛳️ Requirements

• A Bachelor’s degree is required; an advanced degree (MBA, MPH, or similar) is advantageous.

• 12+ years of experience in pharma/healthcare advertising, with a strong emphasis on patient (DTC) marketing.

• Demonstrated success in leading large, complex accounts and executing integrated campaigns across various channels.

• In-depth knowledge of the pharmaceutical regulatory landscape, including MLR processes and FDA guidelines for DTC communications.

• Strong expertise in patient journey mapping, segmentation, and engagement strategies aimed at driving behavior change.

• Outstanding client leadership abilities, with experience in influencing senior stakeholders and cross-functional teams.

• Commercial insight with experience managing budgets, scopes, and revenue growth.

• Collaborative leadership style, capable of working effectively across strategy, creative, media, and analytics disciplines.

• Excellent communication and storytelling skills, both written and verbal.

• Experience in digital health, CRM, or data-driven marketing is a significant advantage.

🏝️ Benefits

• Our package includes base salary, bonus, health benefits, and 401k match.