Senior Account-Based Marketing Manager

This is a fully remote position, open to applicants in France.

📋 Description

• Take charge of Filigran's global ABM strategy: Define and lead a multi-tiered ABM program (1:1, 1:few, 1:many) across EMEA and key global markets — encompassing multi-quarter planning, experimentation strategies, and investment prioritization.

• Drive enterprise pipeline: Collaborate with Sales leadership and Revenue Operations to identify, score, and activate target account lists — transforming account intelligence into a qualified pipeline and enhanced deal velocity.

• Develop and expand personalized programs: Create highly customized campaigns by vertical, persona, and account — including email, paid media, social, events, and direct outreach — with a scalable and repeatable playbook that others can utilize, supported by the entire Marketing team.

• Refine organizational processes: Establish and enhance Filigran's approach to ABM — from tooling and data infrastructure to cross-functional workflows involving Marketing, Sales, and RevOps.

• Align complex stakeholder groups: Act as the connecting force between Marketing, Sales, BDRs, and Leadership — ensuring alignment on account strategy, messaging, and pipeline objectives.

• Measure, report, and refine: Own ABM KPIs (pipeline influence, account engagement, deal velocity, win rates), report findings to leadership, and foster continuous improvement through organized experimentation.

• Empower and coach: Provide AEs and BDRs with account-specific playbooks, insights, and resources; occasionally mentor other team members on ABM best practices and prioritization frameworks.

• Advocate for AI-powered execution: Utilize AI tools and automation to enhance personalization, refine targeting, and drive efficiency throughout the entire ABM process.

⛳️ Requirements

• 7–10 years of experience in B2B marketing, with a minimum of 4–5 years dedicated to ABM — preferably in cybersecurity, SaaS, or enterprise technology.

• Established ABM expert with a successful history of managing global or multi-regional programs that produced measurable pipeline results and impacted enterprise deals.

• Extensive experience with ABM platforms (e.g., 6sense, Demandbase, Terminus, Rollworks), marketing automation (HubSpot), and CRM-based segmentation.

• Proven capability to define strategy, enhance organizational processes, and coach others — not just execute campaigns.

• Strong track record of aligning complex, cross-functional stakeholder groups, including Sales leadership and executive sponsors.

• Exceptional written and verbal communication skills in English (French is a plus).

• Comfortable managing outcomes from start to finish in a fast-paced, high-growth, remote-first environment with significant autonomy.

• Bonus: Experience in cybersecurity marketing, threat intelligence, or open-source GTM; familiarity with CISO/SOC buyer personas.

• Strong interest in AI — adept at utilizing AI-powered tools (LLMs, copilots, automation) to enhance workflows and increase impact.

🏝️ Benefits

• Competitive compensation + equity - everyone shares in our success.

• Remote-first, flexible, and balanced - work that integrates with your life.

• Your setup, your choice - select the equipment that suits you best.

• Biannual gatherings - we meet in person for regional and global offsites to connect, collaborate, and reinforce our culture beyond the screen.