Segment Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create go-to-market strategies that align with sales objectives and Granicus' positioning.

• Act as a brand ambassador for designated market segments.

• Work alongside Product Marketing to synchronize messaging, proof points, and competitive advantages.

• Analyze public sector market trends, customer demands, competitors, and procurement behaviors to guide campaigns and content.

• Organize and implement tradeshows, in-person events, webinars, and virtual gatherings.

• Manage digital initiatives, including email marketing, paid media, social media, and content syndication.

• Spearhead Account-Based Marketing initiatives utilizing intent data, Ideal Customer Profile alignment, and insights based on the buying stage.

• Collaborate with Digital and Content teams to enhance organic visibility, engagement, and conversion rates.

• Track full-funnel performance, marketing attribution, pipeline velocity, and data integrity in collaboration with Revenue Operations and Sales.

• Oversee segment marketing budgets with precision and accountability.

• Leverage AI and marketing technology platforms to amplify campaigns, tailor engagement, and boost efficiency.

⛳️ Requirements

• A minimum of 5 years of experience in business-to-government marketing or business-to-business contexts (SaaS experience preferred).

• Proven track record of generating demand within government sectors, including elected officials, agency leaders, and executives in technology, communications, program management, compliance, digital modernization, and similar local or state government roles.

• Hands-on experience with CRM, marketing automation, account-based marketing, analytics, and workflow management tools.

• Solid understanding of the sales funnel, pipeline dynamics, and effective collaboration with marketing, sales, and BDR teams.

• Strong analytical abilities, with a comfort level in utilizing dashboards and assessing conversion rates, win ratios, and campaign outcomes.

• Exceptional communication and project management skills; effectively manages resources in a lean environment.

🏝️ Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life.

• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.

• Work From Home Reimbursement – Support a productive home office environment.

• Multiple Health Plan Options – Including a 100% employer-paid plan.

• Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.

• Fitness Reimbursement Program – Stay active, your way.

• On-Demand Mental Health Support – Access to Headspace and other wellness tools.

• Paid Parental Leave – For both birthing and non-birthing parents.

• Traditional & Roth 401(k) – With a generous company match.

• Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.

• Online Learning Platforms – Fuel your professional development.

• Competitive Salary & Bonuses – Your contributions are valued and rewarded.