Segment Marketing Communication Strategist

This is a fully remote position, open to applicants in Alabama, +31 more states.

📋 Description

• Assist in the development and execution of marketing communications strategies to promote SNHU's mission, vision, and growth objectives.

• Create and implement communication strategies tailored to key audience segments throughout the student lifecycle.

• Work collaboratively on segment marketing communication workflows and team assignments.

• Oversee, track, and facilitate the resolution of email, physical mail, text, automated journeys, and ad-hoc communication projects utilizing Salesforce Marketing Cloud.

• Enhance customer experience through effective communication and engagement initiatives.

• Evaluate communication efforts alongside cross-functional team members and suggest improvements.

• Monitor, assess, and report on marketing communication activities and outcomes.

• Provide pertinent data to field directors for partner meetings.

• Assist marketing technology and Admissions teams in promoting, creating, and managing content for on-campus recruitment events.

• Support the adoption of marketing technology within SNHU's marketing technology framework.

• Enter, maintain, and coordinate segment event details in designated software platforms.

• Monitor the health and deliverability of SNHU's email-sending IP addresses.

• Partner with campus and segment associates to strategize student communications.

⛳️ Requirements

• A minimum of 3 years of experience in enrollment management (campus, global, military, or related) or 2 years of experience managing email campaigns and communications aimed at supporting enrollment objectives.

• At least 2 years of experience with CRM systems, preferably Salesforce.

• A Bachelor's Degree or equivalent experience in lieu of a degree is acceptable.

• Experience in understanding and anticipating dependencies within complex systems.

• Ability to communicate complex ideas and processes effectively to business stakeholders.

• Strong knowledge of Admissions processes.

• Capability to clearly convey information to prospective students.

• Proficient in using Salesforce Marketing Cloud.

• Employees must live in, and work from, one of the approved states.

• A reliable internet connection and a dedicated, well-equipped workspace free from distractions are required.

🏝️ Benefits

• Comprehensive, low-deductible medical insurance.

• Affordable dental and vision plans with minimal to no cost.

• Five weeks of paid time off.

• Nearly a dozen paid holidays.

• Employer-funded retirement plan.

• Free tuition program available.

• Parental leave benefits.

• Resources for mental health and wellbeing.

• Option for remote work in approved states.

• A reliable internet connection and a dedicated, properly equipped workspace are required for remote employees.