Segment CDP Marketing Activation Engineer

This is a fully remote position, open to applicants in Florida.

📋 Description

• Convert marketing briefs and requirements into technically robust audience definitions and segmentation logic within Segment.

• Create, construct, and sustain reusable, identity-aware audiences to facilitate lifecycle marketing, personalization, and activation scenarios.

• Act as the in-platform Subject Matter Expert (SME) for Segment, focusing on audience creation, traits, events, and destination activation.

• Collaborate across functions with Marketing, Data, and Engineering to align business requirements with technical audience and data solutions.

• Validate, oversee, and troubleshoot data ingestion pipelines to guarantee accuracy, completeness, and alignment with expected schemas.

• Configure and manage Segment Unify, including identity resolution, merge policies, and profile stitching.

• Uphold high standards of data quality, integrity, naming conventions, and platform governance across audiences and data sources.

• Develop and enforce Standard Operating Procedures (SOPs), Quality Assurance (QA) processes, and governance frameworks for audience creation, data onboarding, and change management.

• Monitor audience performance, data flow, and overall platform health, identifying and addressing issues and opportunities for optimization.

• Configure and manage access controls, permissions, and Engage Spaces to uphold governance and privacy requirements.

• Document audience logic, operational processes, and governance standards to support audit readiness and scalability.

• Provide training, guidance, and best practices to facilitate stakeholder adoption and effective use of the Customer Data Platform (CDP).

• Continuously enhance segmentation strategies, platform utilization, and operational processes to achieve better marketing results.

• Embody the Hilton Grand Vacations Values of Hospitality, Integrity, Leadership, Teamwork, Ownership, and Now.

• Comply with company standards and maintain adherence to all policies and procedures.

• Perform other related duties as assigned.

⛳️ Requirements

• Extensive knowledge of Customer Data Platforms (CDPs), particularly Twilio Segment, encompassing Audiences, Unify, Personas/Engage, and destination integrations.

• Understanding of Marketing Systems integration with the capacity to link data, technology, and business outcomes.

• Strong grasp of identity resolution, profile stitching, and customer data modeling concepts.

• Experience with event-driven data structures, schemas, traits, and tracking plans.

• Practical knowledge of data pipelines, ETL processes, and data validation methods.

• Familiarity with data governance principles, including data quality, naming conventions, access controls, and privacy compliance (experience with Confluence is a plus).

• Ability to handle multiple priorities and produce high-quality outputs in a dynamic, fast-paced environment.

• Effective communication skills to interpret technical concepts for non-technical stakeholders and support adoption.

• Awareness of downstream activation platforms (e.g., email, paid media, personalization tools) and how CDP audiences are utilized.

• Experience with API integrations, event tracking implementations, and debugging tools.

• Over 5 years of hands-on experience with a CDP, with Segment being strongly preferred.

• Background in lifecycle marketing, personalization, or omnichannel activation strategies.

• Experience in highly regulated environments with privacy and consent considerations.

• Familiarity with designing customer journeys, trigger-based campaigns, and segmentation strategies.

• Knowledge of A/B testing, experimentation frameworks, and personalization methods.

• Understanding of attribution and campaign performance measurement.

• Acquainted with data privacy regulations (GDPR, CCPA/CPRA) and consent management practices.

• Proactive mindset focused on continuous improvement and optimization.

• Ability to influence without direct authority among cross-functional stakeholders.

• Strong communication skills for both technical and non-technical audiences.

• High attention to detail, combined with the ability to operate strategically and prioritize effectively.

🏝️ Benefits

• Recognition Programs and Rewards.

• Excellent health care options, including medical, dental, and vision.

• A people-first culture.

• Go Hilton: Travel Discounts Program with Hilton hotel rates worldwide.

• Perks at work: Employee Pricing platform.

• Employee Assistance Program supporting your physical and mental well-being.

• Paid Vacation Time and Paid Sick Days.

• 401(k) program with company match.

• Tuition reimbursement programs.

• Numerous learning and advancement opportunities.

• And more!