Search & Paid Media Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Oversee and enhance paid advertising campaigns across platforms including Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon Ads.

• Manage Search, Shopping, Performance Max, Display, and YouTube advertising initiatives.

• Create audience targeting, retargeting, and keyword strategies tailored for both DIY consumers and commercial clients.

• Facilitate growth into commercial and hospitality sectors through LinkedIn ad campaigns.

• Track campaign performance and optimize for ROAS, CPA, and lead quality objectives.

• Adjust budgets towards high-performing campaigns and potential growth avenues.

• Perform SEO audits to uncover technical challenges, keyword prospects, and site enhancements.

• Work closely with content and creative teams on initiatives driven by keywords.

• Enhance product and category pages for high-traffic and high-intent search queries.

• Oversee GA4 tracking, conversion attribution, and reporting dashboards.

• Evaluate customer journeys and pinpoint opportunities to boost website conversion rates.

• Collaborate with Sales and Marketing leadership to enhance lead quality and align campaigns.

⛳️ Requirements

• 4–6 years of experience in digital marketing, growth marketing, or performance marketing.

• Demonstrated experience managing paid media budgets on Google and Meta platforms.

• Practical experience with paid advertising campaigns aimed at the U.S. market.

• Experience in both e-commerce and lead-generation funnels.

• Strong grasp of SEO principles and technical SEO best practices.

• Familiarity with GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Microsoft Ads.

• Analytical mindset with the capability to interpret data and enhance performance.

• Excellent written and verbal communication skills.

• Ability to juggle multiple campaigns and priorities within a fast-paced environment.

• Team-oriented mindset with robust cross-functional coordination abilities.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work schedule and remote work options.

• Collaborative team culture that values innovation and creativity.