Salesforce Marketing Cloud Engagement Administrator

This is a fully remote position, open to applicants in Vermont, +4 more states.

📋 Description

• Act as the main resource for the execution and administration of Salesforce Marketing Cloud Engagement.

• Set up and manage Marketing Cloud components such as Email Studio, Journey Builder, Automation Studio, and Contact Builder.

• Collaborate with Marketing and Communications teams to develop, execute, and support email campaigns, automated journeys, and triggered communications.

• Utilize SQL for the creation and maintenance of data extensions, segmentation queries, and automation logic that supports campaign execution.

• Enhance and maintain customer journeys, decision splits, data relationships, and personalization strategies.

• Track campaign performance, subscriber engagement, and automation health, offering insights to refine targeting and personalization.

• Conduct quality assurance, testing, rendering validation, and pre-send checks to ensure accuracy and compliance.

• Oversee Marketing Cloud data hygiene, subscriber management, and synchronization processes.

• Assist in content and data reviews with Legal and Compliance to ensure compliance with CAN-SPAM, GDPR, and internal data usage standards.

• Document operational procedures, standards, and Marketing Cloud runbooks.

• Configure Salesforce objects, fields, page layouts, validation rules, and Flow automation related to marketing processes.

⛳️ Requirements

• Bachelor’s degree in Marketing, Information Systems, or a related field, or equivalent professional experience.

• Salesforce Certified Platform Administrator (Strongly Preferred).

• Salesforce Certified Marketing Cloud Engagement Administrator (Strongly Preferred).

• Salesforce Certified Marketing Cloud Email Specialist.

• 3–6 years of practical experience in supporting Marketing Cloud Engagement, along with Salesforce administration experience; experience in a regulated industry is strongly preferred.

• Proficient in SQL for complex joins, data normalization, and behavioral or transactional segmentation.

• Competent in AMPscript and HTML/CSS for dynamic content, personalization, and troubleshooting, with a minimum of 6 months of hands-on experience.

• Solid understanding of CRM data models, marketing automation, consent management, and customer lifecycle management.

• Familiarity with email compliance and data governance best practices, including CAN-SPAM and GDPR.

• Proven ability to manage multiple concurrent projects and execute within established governance frameworks.

• Excellent communication and collaboration skills to work effectively across Marketing, Communications, Compliance, IT, and platform leadership.

🏝️ Benefits

• Medical

• Dental

• Vision

• Life insurance

• Critical illness insurance and accident insurance

• Disability benefits

• Retirement savings

• Paid time off (including vacation, holidays, and sick leave)

• Parental leave