Salesforce Marketing Cloud Developer – Salesforce Marketing Cloud Certified, Consultant or Email Specialist Required

This is a fully remote position, open to applicants in Maryland.

📋 Description

• The Salesforce Marketing Cloud Developer will facilitate the ongoing expansion of the Salesforce Marketing Cloud (SFMC) solution.

• This position will be accountable for, but not limited to, gathering requirements, configuring/building/customizing, and supporting the Salesforce Marketing Cloud application while directing the overall strategy of our Marketing Cloud instance.

• The focus will be on developing email communications using the Content Builders tool, along with HTML and CSS as needed, in collaboration with our CRM team.

• Collaborate with the Product Owner to assess business requirements and design solutions that align with communication objectives.

• Design, construct, test, and dispatch emails within SFMC.

• Possess an understanding of nurture program functionalities, capabilities, and enhancements upon request.

• Segment and analyze SFDC and other prospect databases to target campaigns and provide recommendations for targeting.

• Implement tracking across all marketing automation initiatives.

• Report on marketing automation programs to identify opportunities for enhancement and improve metrics & KPIs.

• Conduct testing of emails, campaigns, pages, and data as required and within deadlines.

• Assist with SFMC data maintenance and system upkeep.

• Prepare and import lists into SFMC.

• Help with troubleshooting requests specific to marketing automation as they arise.

• Offer insights on best practices for customer journey and communication.

• Create and sustain marketing automation campaigns that nurture prospects through email and form template development, landing page creation, list segmentation, and scoring.

• Develop reports and dashboards to communicate the effectiveness of campaigns and marketing efforts.

• Analyze metrics and provide insightful interpretations to drive improvements and campaign performance.

• Support data integrations between Salesforce and Marketing Cloud.

• Document architectural and solution decisions.

• Assist in the rollout of monthly feature releases.

⛳️ Requirements

• A minimum of 3 years, preferably 5 years, of experience with Salesforce Marketing Cloud/ExactTarget.

• Proven experience in creating automated or drip marketing campaigns that incorporate email marketing.

• Expertise in designing, developing, executing, and maintaining email marketing campaigns, focusing on Email Studio, Journey Builder, Data Extension, Automation Studio, Trigger Sends, Content Builder, and Contact Builder.

• Experience in developing email templates and dynamic content utilizing HTML and AMP Script.

• Skilled in creating responsive emails.

• Background in supporting end-users, gathering requirements, and documentation processes.

• Familiarity with list segmentation and managing large datasets.

• Experience in performing email QA testing to ensure proper email rendering and deliverability across various devices and applications, using tools such as Litmus and Return Path.

• Must have experience in creating User-Initiated and Triggered Automations, such as Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity, and Send Email using Automation Studio.

• Knowledge of Data Extensions and SQL Queries is a plus.

• Experience in optimizing campaigns using A/B testing and multivariate testing.

• Proficiency in developing scalable front-end user interfaces using HTML, CSS, JavaScript, jQuery, and Angular JS.

• Extensive experience working on Landing Pages and Microsites.

• Experience in email reporting and tracking, recommending improvements, enhancements, and testing strategies for future programs.

• Google Analytics experience is required.

🏝️ Benefits

• Flexible work arrangements.