Salesforce Marketing Cloud Consultant – SFMC, Pardot

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Develop, configure, test, and launch marketing campaigns utilizing Salesforce Marketing Cloud.

• Create and oversee customer journeys through email, SMS, push notifications, and other available channels.

• Set up audience segmentation, decision splits, triggers, personalization, and automation workflows.

• Craft dynamic, personalized customer communications that align with business goals.

• Carry out audience selection using customer data and established business rules.

• Design responsive email templates leveraging HTML, CSS, AMPscript, JavaScript, and Salesforce Marketing Cloud features.

• Employ SQL for audience segmentation, campaign targeting, and data management tasks.

• Configure and sustain automation workflows, data extensions, and ETL processes.

• Conduct campaign QA, testing, troubleshooting, and deployment verification.

• Monitor campaign delivery, engagement, and performance while identifying opportunities for optimization.

• Collaborate with marketing, CRM, creative, product, and technical teams.

• Interact directly with clients and stakeholders to transform marketing strategies into technical implementations.

• Offer guidance on Salesforce Marketing Cloud and best practices for customer journey design.

• Promote ongoing improvements in marketing automation workflows and customer engagement initiatives.

• Resolve platform, campaign, and data-related issues.

• Keep up-to-date with Salesforce Marketing Cloud functionalities and best practices in marketing automation.

⛳️ Requirements

• A minimum of 3 years of practical experience with Salesforce Marketing Cloud.

• Proven experience in building and deploying customer journeys using Salesforce Marketing Cloud.

• Strong grasp of marketing automation, customer journey orchestration, and multi-channel campaign execution.

• Experience with email, SMS, push notification, and personalized customer campaigns.

• Proficient in HTML and CSS for email development.

• Competence in using SQL for audience segmentation, targeting, and campaign execution.

• Familiarity with AMPscript and/or JavaScript within the Salesforce Marketing Cloud environment.

• Experience in configuring automation workflows, data extensions, and campaign automation.

• Strong knowledge of customer data management and campaign quality assurance.

• Excellent troubleshooting and problem-solving abilities.

• Strong communication skills and confidence in direct interactions with clients and stakeholders.

• Ability to handle multiple campaigns and priorities concurrently.

• Experience with Salesforce Pardot is highly preferred.

• Salesforce Marketing Cloud certifications are advantageous.

• Familiarity with Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.

• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other business systems.

• Knowledge of APIs and the broader marketing technology landscape.

• Experience in agencies, consultancies, or enterprise environments supporting multiple clients.

• Availability for full-time independent contractor engagement during Australian working hours.

🏝️ Benefits

• Fully remote work opportunity.

• Engage in advanced Salesforce Marketing Cloud implementations for a variety of clients.

• Collaborate with seasoned consultants and technical experts.

• Enjoy significant autonomy and responsibility in client-facing projects.

• Opportunities to enhance expertise in marketing automation, CRM integration, and customer journey optimization.

• Commitment to continuous learning.

• Work within a team environment focused on technical excellence.