Salesforce Marketing Cloud Consultant

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Act as the main day-to-day client leader for Salesforce Marketing Cloud initiatives, fostering trusted relationships with marketing, brand, digital, and commercial stakeholders.

• Facilitate client-facing discovery sessions, journey mapping workshops, and working sessions to grasp business objectives, campaign goals, customer journeys, audience needs, and success metrics.

• Gather, analyze, and document business and functional requirements for email, SMS, web, and omnichannel engagement programs.

• Convert business objectives and requirements into Marketing Cloud solution designs, process flows, user stories, acceptance criteria, journey requirements, and implementation-ready backlog items.

• Define future-state customer journeys, audience segmentation strategies, content sequencing, trigger logic, and campaign orchestration requirements.

• Collaborate with Solution Architects, Marketing Cloud Developers, and delivery teams to ensure that requirements are comprehensive, feasible, and in accordance with platform best practices.

• Serve as a liaison between business stakeholders and technical teams, ensuring alignment among client, delivery, and agency partners.

• Oversee implementation coordination among client teams, internal developers, QA, PMO, and agency partners.

• Assist with omnichannel engagement strategies, journey planning, and customer journey mapping across Marketing Cloud and related digital touchpoints.

• Collaborate with agencies and client marketing teams to align campaign strategy, content readiness, asset delivery, deployment timelines, and launch sequencing.

• Offer informed solution guidance on Salesforce Marketing Cloud capabilities, including Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder, audience segmentation, and personalization use cases.

• Support Data Cloud-driven engagement requirements, including audience activation, segmentation, identity considerations, and downstream use in Marketing Cloud.

• Aid in implementation planning, backlog prioritization, UAT planning and execution, including test scenario definition, defect triage, business validation, and sign-off coordination.

• Track project progress, manage risks and dependencies, and keep stakeholders informed about scope, timing, and decisions.

• Manage functional solution documentation, including process maps, requirements documents, decision logs, journey maps, and release summaries.

• Assist with post-launch optimization and customer success initiatives, including roadmap planning, enhancement intake, and continuous improvement recommendations.

• Address regulated life sciences delivery requirements, including documentation quality, traceability, consent considerations, and change control discipline.

⛳️ Requirements

• Over 6 years of experience in Salesforce Marketing Cloud, marketing technology, business analysis, customer success, consulting, engagement management, or similar client-facing roles.

• Required experience in pharma, biotech, healthcare, or regulated life sciences marketing technology.

• Necessary experience supporting Salesforce Marketing Cloud programs in roles such as delivery, business analysis, customer success, architecture, or campaign operations.

• Practical Salesforce Marketing Cloud experience adequate to understand journey logic, campaign configuration, audience segmentation, audience data, deployment workflows, and platform constraints.

• Extensive experience in leading discovery, requirements gathering, journey design, and crafting high-quality user stories, acceptance criteria, functional specifications, and test scenarios for email and omnichannel programs.

• Proven experience managing client engagements and customer relationships throughout implementation and ongoing optimization.

• Experience collaborating with development teams and coordinating efforts with developers, QA, PMO, and agency partners to drive implementation, testing, launch, and issue resolution.

• Familiarity with working alongside agencies and managing multi-party delivery models.

• Deep understanding of email marketing, omnichannel engagement, customer journey mapping, digital marketing operations, campaign delivery, and engagement measurement.

• Exceptional communication, facilitation, and stakeholder management capabilities.

🏝️ Benefits

• 401k match

• Comprehensive group health, dental, and vision benefits

• Life insurance/LTD

• Discretionary PTO