Salesforce Marketing Cloud Consultant

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Set up Salesforce Marketing Cloud from the beginning, including configuring Business Units, user roles, permissions, and Sender Authentication Package (SAP).

• Develop and manage core Studios and Builders, such as Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder.

• Create and execute the data model, which encompasses Data Extensions, data relationships, and the integration of customer data from banking source systems.

• Implement best practices for deliverability, including IP warming and domain authentication (SPF, DKIM, DMARC).

• Design responsive, brand-compliant email templates and content blocks.

• Set up segmentation, dynamic content, and personalization using SQL queries, AMPscript, and audience filters.

• Create and launch multi-step customer journeys, triggered sends, and automated campaigns.

• Conduct A/B testing, tracking, and reporting to assess and enhance campaign performance.

• Collaborate with the client's team to manage daily campaign execution and troubleshooting.

• Offer expertise on subscriber management, consent, preference centers, and unsubscribe processes in compliance with banking regulations and data protection standards.

• Support governance practices related to approval workflows, audit trails, and secure management of sensitive customer data.

• Provide structured, ongoing knowledge transfer through documentation, hands-on training sessions, and playbooks.

• Gradually transfer operational ownership to the client's team, decreasing reliance on our engagement.

• Define standards, naming conventions, and reusable assets that the client can manage independently.

⛳️ Requirements

• Bachelor's Degree in Computer Science, Engineering, or a related field.

• Demonstrated experience in implementing and operating Salesforce Marketing Cloud in enterprise settings.

• Strong expertise in Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder.

• Proficient in SQL, AMPscript, and HTML/CSS for email development.

• In-depth knowledge of email deliverability, authentication, and data model design.

• Experience handling sensitive customer data and familiarity with privacy and compliance requirements, preferably in banking or financial services.

• Advanced English proficiency is required for this position, as you will interact with US clients. Effective communication in English is crucial for delivering optimal solutions to our clients and expanding your professional horizons.

🏝️ Benefits

• Competitive USD salary – We appreciate your skills and contributions!

• 100% remote work – While you can work from anywhere, you’re always invited to connect with colleagues and expand your network at our coworking spaces throughout LATAM!

• Paid time off – Take the necessary time according to your country’s regulations, while still receiving your full salary. Rest, recharge, and return stronger!

• National Holidays celebrated – Enjoy time off to commemorate important events and traditions with your loved ones, fully embracing your culture.

• Sick leave – Prioritize your health without stress. Take the time needed to recover and feel better.

• Refundable Annual Credit – Use it for the perks you love to enhance your work-life balance!

• Team-building activities – Join us for coffee breaks, tech talks, and after-work gatherings to connect with your Nortal family and feel part of our vibrant community.

• Birthday day off – Celebrate in style with an extra day off during your birthday week to enjoy with friends and family.