Salesforce CRM Email Marketing Specialist

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Ensure the maintenance and updating of customer records for data accuracy and effective usability across the CRM ecosystem.

• Conduct regular data hygiene audits and collaborate with the Senior CRM Manager and technical partners to address any issues.

• Develop and enhance customer segments to facilitate personalized communications.

• Aid the Senior CRM Manager in strategizing and executing CRM campaigns through email, SMS, and other lifecycle channels.

• Create, test, and launch campaigns, both manually and automatically, ensuring impeccable execution.

• Establish tagging, triggers, and basic automation within the CRM platform.

• Monitor key performance indicators (KPIs) such as open rates, CTR, conversion rates, engagement, and churn indicators, while sharing insights with the Senior CRM Manager.

• Assist with A/B testing and post-campaign analysis to pinpoint areas for enhancement.

• Maintain dashboards and generate weekly/monthly reports.

• Collaborate with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and ensure cohesive messaging across channels for both B2B and B2C audiences.

• Address CRM requirements for promotions, product launches, and significant lifecycle events.

• Support the management of CRM platform updates, integrations, and troubleshooting efforts.

• Work with vendors or platform representatives as necessary, under the direction of the Senior CRM Manager.

⛳️ Requirements

• Bachelor’s degree or equivalent experience required.

• 1–3 years of experience in CRM, email marketing, or lifecycle marketing.

• Required hands-on experience in building email templates and independently deploying campaigns using Salesforce Marketing Cloud (SFMC).

• Proven competence in overseeing end-to-end campaign execution, including segmentation, email setup, QA/testing, scheduling, and launch—not limited to campaign support.

• Familiarity with SFMC tools like Email Studio, Mobile Studio, and Journey Builder for creating and managing campaigns.

• Basic knowledge of HTML/CSS is necessary for constructing or modifying email templates.

• Strong grasp of personalization, dynamic content, segmentation best practices, and experience with AMPscript.

• Exceptional attention to detail with a history of accurate, error-free campaign deployment.

• Capability to manage multiple campaigns and meet deadlines in a fast-paced environment.

• Strong communication skills and the ability to work collaboratively across teams.

• Team-oriented with a growth mindset and dedication to continuous improvement.

• Candidates should be ready to discuss specific campaigns they have personally built and executed in SFMC, including their role in the process and the outcomes achieved.

• Knowledge of SQL is advantageous, but not mandatory.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• Basic life insurance at no cost to employees.

• Company-funded short-term and long-term disability coverage.

• 12 weeks of fully paid parental leave.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA).

• Retirement savings plan.

• Personal paid time off.

• Paid holidays and a designated company-wide wellness day off.

• Paid time off for volunteering at nonprofit organizations.

• Pet-friendly office environment.

• Commuter benefits.

• Group pet insurance.

• On-the-job training and skills development.

• Employee Assistance Program (EAP).