Sales & Marketing Director

This is a fully remote position, open to applicants in Slovakia.

📋 Description

• Taking full responsibility for the entire sales and marketing funnel, from lead generation to finalized contracts and the acquisition of new clients.

• Crafting and implementing the overall sales and marketing strategy of the company, ensuring it aligns with growth objectives.

• Reviewing current sales and marketing processes to identify operational gaps, inefficiencies, and areas for enhancement, followed by executing effective solutions.

• Developing reliable and scalable lead generation systems across various acquisition channels, including SEO, outbound sales, partnerships, referrals, paid campaigns, content marketing, and other growth strategies.

• Guaranteeing a steady stream of qualified leads that align with the company’s revenue goals.

• Enhancing sales performance through the optimization of lead qualification, sales processes, pipeline management, and conversion rates.

• Leading strategic sales initiatives and key opportunities during the initial phase of restructuring while actively participating in high-value deals when necessary.

• Recruiting, developing, and managing high-performing Sales and Marketing teams as the departments continue to grow.

• Overseeing departmental budgets, hiring plans, resource allocation, and channel investment decisions to maximize ROI.

• Defining clear KPIs, performance metrics, and reporting systems for both Sales and Marketing functions.

• Tracking pipeline health, lead generation performance, conversion rates, customer acquisition costs, revenue forecasts, and overall commercial success.

• Providing regular performance reports, strategic insights, and revenue forecasts to Company Leadership.

• Collaborating closely with the Service Department to ensure consistency between client expectations, sales commitments, and service delivery.

• Working with internal stakeholders to enhance client acquisition, onboarding, and long-term client success.

• Discovering new market opportunities, strategic partnerships, and innovative growth initiatives that support the company's long-term expansion.

• Continuously monitoring industry trends, competitor actions, ecommerce advancements, and emerging marketing strategies to uphold Hustler Marketing's competitive edge.

• Creating scalable processes, documentation, and operational frameworks that improve departmental efficiency and foster long-term growth.

• Fostering a culture of accountability, ownership, continuous improvement, and commercial excellence within both Sales and Marketing teams.

• Participating in leadership meetings and contributing to the broader strategic direction of the organization.

• Assisting other departments with commercial insights and strategic initiatives as needed.

• Reporting directly to Company Leadership.

⛳️ Requirements

• A minimum of 5 years of experience leading Sales, Marketing, or Revenue functions with direct accountability for commercial outcomes.

• Proven track record in building, scaling, and leading high-performing Sales and Marketing teams.

• Demonstrated ability to drive revenue growth personally while also developing scalable commercial systems and processes.

• Significant experience within a digital marketing agency or SaaS company catering to ecommerce businesses (required).

• Proven success in generating qualified leads through various acquisition channels, including SEO, outbound sales, partnerships, referrals, content marketing, and other growth tactics.

• Strong sales background with a successful history of personally closing new business and managing high-value sales opportunities.

• Excellent understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting.

• Strong analytical skills capable of assessing funnel performance, interpreting commercial data, and making informed data-driven decisions.

• Experience in managing departmental budgets, hiring, resource planning, and operational performance.

• Exceptional leadership, coaching, and people management skills with the ability to build high-performing remote teams.

• Outstanding written and verbal communication skills in English.

• Strong organizational skills, accountability, responsiveness, and a consistent ability to meet deadlines.

• Ability to work independently while effectively collaborating with cross-functional teams in a fully remote setting.

• Experience in selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a significant advantage.

• Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable.

• Existing relationships or a network within the ecommerce or DTC industry is considered a strong asset.

• Must possess excellent strategic thinking, problem-solving, and decision-making skills.

• Must be available and responsive during office hours (Monday to Friday between 3-6 PM BCN time).

• Must consistently work 30-35 hours per week (approximately 140 hours per month).

• Must have a reliable internet connection and a laptop or desktop computer capable of attending virtual meetings.

• Must be open to receiving constructive feedback while also providing effective coaching and feedback to team members.

🏝️ Benefits

• Opportunity to lead a dynamic and growing team.

• Competitive salary and performance-based incentives.

• Flexible working hours and a fully remote work environment.

• Professional development opportunities and ongoing training.

• Collaborative and innovative company culture.