Sales & Marketing Director

This is a fully remote position, open to applicants in Macedonia.

📋 Description

• Taking full responsibility for the entire sales and marketing funnel, from lead generation to signed contracts and acquiring new clients.

• Crafting and implementing the company's comprehensive sales and marketing strategy that aligns with business growth goals.

• Reviewing current sales and marketing processes to identify operational gaps, inefficiencies, and areas for enhancement, and applying effective solutions.

• Creating predictable and scalable lead generation systems across various acquisition channels, including SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other growth initiatives.

• Ensuring a steady stream of qualified leads that meet the company's revenue objectives.

• Enhancing sales performance by refining lead qualification, sales processes, pipeline management, and conversion rates.

• Personally spearheading strategic sales initiatives and key opportunities during the initial rebuild phase while remaining actively engaged in high-value deals as needed.

• Recruiting, developing, and leading high-performing Sales and Marketing teams as the departments expand.

• Overseeing departmental budgets, hiring strategies, resource allocation, and channel investment decisions to optimize return on investment.

• Setting clear KPIs, performance metrics, and reporting systems across both Sales and Marketing functions.

• Monitoring pipeline health, lead generation effectiveness, conversion rates, customer acquisition costs, revenue forecasts, and overall commercial performance.

• Delivering regular performance reports, strategic insights, and revenue forecasts to Company Leadership.

• Collaborating closely with the Service Department to ensure alignment between client expectations, sales commitments, and service delivery.

• Working with internal stakeholders to continually enhance client acquisition, onboarding, and long-term client success.

• Identifying new market opportunities, strategic partnerships, and innovative growth initiatives that contribute to the company's long-term success.

• Continuously analyzing industry trends, competitor actions, ecommerce developments, and emerging marketing strategies to maintain Hustler Marketing's competitive edge.

• Developing scalable processes, documentation, and operational frameworks to enhance departmental efficiency and long-term growth.

• Fostering a culture of accountability, ownership, continuous improvement, and commercial excellence throughout both Sales and Marketing teams.

• Participating in leadership meetings and contributing to the company's overall strategic direction.

• Assisting other departments with commercial insights and strategic initiatives as needed.

• Reporting directly to Company Leadership.

⛳️ Requirements

• A minimum of 5 years of experience in leading Sales, Marketing, or Revenue functions with direct accountability for commercial results.

• Proven track record of building, scaling, and leading high-performing Sales and Marketing teams.

• Demonstrated ability to drive revenue growth while also developing scalable commercial systems and processes.

• Significant experience in a digital marketing agency or SaaS company serving ecommerce businesses (required).

• Proven success in generating qualified leads through diverse acquisition channels, including SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives.

• Strong sales experience with a verified history of closing new business and managing high-value sales opportunities.

• Excellent grasp of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting.

• Robust analytical skills to measure funnel performance, interpret commercial data, and make data-driven decisions.

• Experience in managing departmental budgets, hiring, resource planning, and operational performance.

• Exceptional leadership, coaching, and people management skills with the capability to build high-performing remote teams.

• Outstanding written and verbal communication skills in English.

• Strong organizational skills, accountability, responsiveness, and the ability to consistently meet deadlines.

• Capability to work independently while effectively collaborating with cross-functional teams in a fully remote setting.

• Experience selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is highly advantageous.

• Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable.

• Existing relationships or networks within the ecommerce or DTC industry are considered a strong advantage.

• Must possess excellent strategic thinking, problem-solving, and decision-making skills.

• Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time).

• Must consistently work 30-35 hours per week (approximately 140 hours per month).

• Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings.

• Must be open to receiving constructive feedback while also providing effective coaching and feedback to team members.

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional growth and development.

• Flexible working hours in a fully remote environment.

• A vibrant and inclusive company culture.

• Access to industry-leading tools and technologies.