Sales Lead Generation Associate

This is a fully remote position, open to applicants in Philippines.

📋 Description

• **Responsibilities: **

• Develop and execute strategies for acquiring and generating new leads via the CRM.

• Collaborate with the marketing and sales teams to synchronize lead generation initiatives and strategies.

• Leverage CRM data to segment audiences and launch targeted lead generation campaigns.

• Establish lead scoring models to prioritize high-quality leads for follow-up by the sales team.

• Oversee and monitor both inbound and outbound lead generation activities, ensuring appropriate follow-up.

• Administer and maintain the CRM system (e.g., Salesforce, HubSpot, Microsoft Dynamics, etc.).

• Ensure the CRM operates efficiently, troubleshoot issues, and offer ongoing system support.

• Customize CRM workflows, fields, dashboards, and reports to align with business needs.

• Implement data governance strategies to ensure accurate and up-to-date records.

• Monitor and assess CRM data to enhance processes and identify improvement opportunities.

• Generate and analyze reports on lead generation performance, sales pipelines, and CRM data trends.

• Provide actionable insights to sales and marketing teams based on CRM data analysis.

• Track KPIs related to lead generation, conversion rates, and sales growth.

• Utilize emails or LinkedIn messages to connect with prospects, schedule follow-up actions, and collaborate closely with our nonprofit team to explore new strategies.

• Investigate and employ tools to automate lead generation processes, or work with the team to learn and implement new automation strategies, enhancing efficiency and accuracy.

• Undertake additional responsibilities as assigned, with a focus on continuous learning and adaptation.

⛳️ Requirements

• 2+ years of experience generating reports using Salesforce and HubSpot.

• 2+ years of experience in B2B lead generation, email prospecting, or related research activities.

• 2+ years of experience utilizing Salesforce, HubSpot, Apollo.io, or other related CRM and lead generation tools.

• Basic understanding of HTML coding.

• Basic sales techniques to effectively track, manage, and convert leads.

• Proven experience in developing cross-channel digital marketing campaigns is essential.

• Professional experience in supporting the research and organization of leads and identifying high-quality prospects for the sales team.

• Proficient in written and spoken English.

• Strong preference for candidates with experience in using Salesforce to maintain up-to-date information in the CRM.

• Ability to solve problems and identify process efficiencies and enhancements.

• Experience with or a keen interest in learning about tools and technologies that automate lead generation processes.

• Organized, detail-oriented, and self-motivated while working remotely.

• Experience in a fast-paced startup environment.

• A passion for our mission and a desire to create a positive impact in the world through technology.

🏝️ Benefits

• **How we care**

• Competitive salary.

• Mission-aligned company events/volunteering.

• Inclusive, vibrant start-up culture.

• Accelerated career and personal growth opportunities.

• Culture Club and more!