Operations & Performance Manager – Lead Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance lead generation platforms and their integrations.

• Set up lead routing, validation protocols, compliance checks, and source tracking mechanisms.

• Oversee lead flow, system performance, and data accuracy across various platforms.

• Evaluate campaign performance across different sources, partners, and channels to uncover trends, challenges, and prospects.

• Assess lead quality, conversion rates, cost per lead, downstream results, and return on investment (ROI).

• Proactively modify campaign settings, filters, validation rules, and sourcing strategies based on performance outcomes.

• Develop and sustain reporting that offers clear insights into lead performance and the effectiveness of campaigns.

• Discover opportunities to enhance lead generation processes, automation, and governance.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or a related field (or equivalent experience).

• Over 7 years of experience in demand generation, performance marketing, or lead operations.

• Practical experience in managing and optimizing lead generation platforms (e.g., Leadspedia, TrustedForm, or similar tools).

• Background in healthcare, insurance, financial services, or other regulated sectors.

• Experience collaborating closely with compliance, legal, or risk management teams.

• Proficiency in SQL, advanced Excel, or BI tools (e.g., Power BI, Tableau) is preferred.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Flexible spending accounts.

• Company-sponsored life insurance and short-term disability.

• Optional additional benefits.

• 401(k) retirement plan.

• Paid time off.

• Paid holidays.