Sales Executive

📋 Description

• Propel growth within the housing and social care sectors by introducing Appello’s digital solutions to new clients, while enhancing our success with existing customers.

• Advocate for Appello’s digital solutions throughout the UK housing and social care industries.

• Develop robust pipelines, manage critical relationships, and ensure Appello maintains its reputation for delivering exceptional value.

• Promote Appello Digital Solutions effectively.

• Comprehend the challenges faced in the UK housing and social care landscape.

• Deliver tailored Appello digital solutions through various channels, including meetings (F2F/Teams), calls, emails, or social media.

• Participate in industry events and conferences to gain insights and forge connections.

• Log and oversee all opportunities using the CRM system.

• Establish and sustain a strong sales pipeline to meet departmental and personal targets.

• Achieve financial and order-intake objectives while safeguarding margins.

• Ensure CRM records are accurate and kept up to date.

• Create Account Development Plans for significant prospects.

• Engage stakeholders effectively throughout the sales cycle.

• Promote appropriate solutions using various communication methods.

• Address client inquiries promptly and professionally.

• Drive revenue and profit growth within existing accounts.

• Uphold financial targets for retained business.

• Maintain current CRM documentation.

• Develop Account Development Plans for key clients.

• Manage stakeholders to ensure long-term relationship success.

⛳️ Requirements

• Proven track record in new business development, preferably within social alarms, telecoms, or digital service sectors.

• Proficient in the sales process, account management, and collaboration with external customers.

• Confident in using Microsoft Office (Excel, Word, PowerPoint) at an intermediate to advanced level.

• Familiar with CRM systems (such as Microsoft Dynamics or similar).

• Educated to GCSE/O-Level/NVQ Level 2–3 or equivalent.

• Experience in sectors such as social alarms, monitoring, digital telecare, or telecoms.

• Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS).

• Understanding of monitoring centres, dispersed alarm solutions, or digital telecare technologies.

🏝️ Benefits

• 161 hours of holiday, increasing to 175 hours with length of service, in addition to Bank Holidays.

• Discounts available on a variety of services, from groceries and shopping to holidays, insurance, outings, restaurants, and more.

• Access to a 24/7 employee assistance program via an easily accessible app!

• Discounts for family and friends on our services and products.

• Pension scheme with up to 4% company match.

• Free on-site parking.