Sales Enablement Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and manage the Appspace sales enablement roadmap to align with pipeline, win rate, and ramp time objectives.

• Implement and oversee onboarding processes, continuous training, deal clinics, and competitive review sessions.

• Establish success metrics for enablement and communicate results to Sales and Marketing leadership.

• Recognize skill gaps and convert them into structured learning initiatives.

• Create and sustain a centralized library for sales content.

• Simplify complex product features and positioning into effective sales narratives and scripts.

• Generate role-specific content tailored for new logos, expansion/upsell, enterprise, and channel/partner sales strategies.

• Review, update, organize, and phase out sales content as necessary.

• Manage governance, tagging, analytics, and adoption for the sales content management system.

• Revamp onboarding processes and develop structured ramp paths for Account Executives (AEs), Sales Development Representatives (SDRs), and Sales Engineers (SEs).

• Create a manager enablement program aimed at frontline managers.

• Integrate sales methodologies and establish frameworks for deal qualification and progression.

• Ensure alignment of enablement initiatives with CRM stages and pipeline inspection workflows.

• Utilize win/loss analysis to pinpoint coaching opportunities and prioritize content development.

• Oversee the distribution of competitive enablement materials and verify knowledge retention.

• Train representatives to effectively handle competitive objections and communicate Appspace's unique advantages.

• Direct field readiness efforts for product launches, packaging modifications, and pricing changes.

• Coordinate campaign messaging and sales follow-ups with the Demand Generation team.

• Maintain essential launch talk tracks, email templates, objection handling resources, and customer-facing materials.

• Act as a liaison between Sales and Marketing, translating field feedback into inputs for product marketing and campaign strategies.

• Utilize customer stories and use cases as valuable sales assets in collaboration with Customer Success.

• Collaborate with RevOps on tools, workflow automation, and productivity analytics.

⛳️ Requirements

• 5–8 years of experience in Sales Enablement, Product Marketing, or a field-facing role within B2B SaaS.

• Proven experience in building or scaling a sales enablement function.

• Strong skills in content creation, including battlecards, pitch decks, and discovery guides.

• Familiarity with sales methodologies such as MEDDPICC, Challenger, Command of the Message, or similar.

• Proficient in using sales content management platforms like Highspot, Seismic, Guru, or equivalents.

• A data-driven mindset for tracking outcomes and making iterative improvements.

• Excellent communication and facilitation abilities.

• Experience in a B2B SaaS company with an ARR of $50M–$200M, particularly with SMB and enterprise sales strategies.

• Nice to have: background in employee communications, digital workplace solutions, or workplace technology.

• Nice to have: familiarity with Salesforce, Gong, Groove, or similar sales technology tools.

• Nice to have: previous experience as a quota-carrying Account Executive (AE) or Sales Development Representative (SDR).

• Nice to have: experience in enabling both direct and channel/partner sales strategies.

🏝️ Benefits

• Competitive salaries.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Disability coverage.

• Employer-paid life insurance.

• Mental health resources.

• 401(k) plan.

• Fully paid parental leave program.

• Generous PTO.

• Flexible work schedules.

• Remote work opportunities.

• Paid company holidays.

• Appspace Quiet Fridays (No non-essential internal meetings scheduled).

• A casual dress work environment.