Sales Enablement Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and manage the Appspace sales enablement roadmap that aligns with pipeline, win rates, and ramp-up time objectives.

• Create onboarding programs, continuous training sessions, deal clinics, and competitive review meetings.

• Establish success metrics for enablement initiatives and report outcomes to Sales and Marketing leadership.

• Identify skill deficiencies and convert them into organized learning programs.

• Build and sustain a centralized library for sales content.

• Simplify complex product features and positioning into effective sales narratives and talking points.

• Generate role-specific materials for new logos, expansion efforts, enterprise sales, and channel sales activities.

• Review, update, rationalize, and phase out sales content as necessary.

• Manage the governance, tagging, analytics, and adoption of the sales content management system.

• Revamp onboarding and ramp-up programs for Account Executives (AEs), Sales Development Representatives (SDRs), and Solutions Engineers (SEs).

• Develop pathways for product knowledge, sales methodologies, competitive analysis, value-based selling, and manager enablement.

• Reinforce sales methodologies and establish frameworks for deal qualification and progression.

• Align enablement initiatives with CRM stages and pipeline inspection processes.

• Utilize win/loss analysis to discover coaching needs and prioritize content development.

• Oversee the distribution of competitive enablement materials and validate knowledge retention.

• Lead field readiness efforts for new product launches, packaging changes, and pricing updates.

• Ensure campaign messaging is aligned with Demand Generation and develop launch support materials.

• Act as a liaison between Sales and Marketing, translating feedback from the field into marketing inputs.

• Utilize customer stories and use cases as valuable sales resources.

• Collaborate with RevOps on tools, workflow automation, and productivity metrics.

⛳️ Requirements

• 5–8 years of experience in Sales Enablement, Product Marketing, or a client-facing role in B2B SaaS.

• Proven experience in establishing or scaling a sales enablement function.

• Strong skills in content creation, including battlecards, pitch decks, and discovery guides.

• Familiarity with sales methodologies like MEDDPICC, Challenger, Command of the Message, or similar frameworks.

• Proficiency with sales content management platforms such as Highspot, Seismic, Guru, or their equivalents.

• Data-driven mindset for tracking outcomes and making iterative improvements.

• Excellent communication and facilitation abilities.

• Experience in a B2B SaaS company with an ARR between $50M and $200M, preferably with both SMB and enterprise sales experiences.

• Background in employee communications, digital workplace, or workplace technology is a plus.

• Familiarity with sales technologies like Salesforce, Gong, Groove, or similar tools is advantageous.

• Previous experience as a quota-carrying AE or SDR is a plus.

• Experience in enabling both direct and channel/partner sales efforts is desirable.

🏝️ Benefits

• Competitive salaries

• Medical coverage

• Dental coverage

• Vision coverage

• Ongoing training opportunities

• Gym membership reimbursement

• Mental health resources

• Fully paid maternity and parental leave program

• Generous PTO

• 5 additional days off for training

• Flexible work schedules

• Remote work opportunities

• Appspace Quiet Fridays (No non-essential internal meetings scheduled)

• Paid company holidays